Competitor Product Research
Actionable business-model and customer-benefits-driven competitor product research.
This format allows you to discover untapped opportunities and generate informed product and growth hypotheses.
Competitor product research yields the most results not when it's based on feature comparison tables, but when the facts uncovered feed the hypotheses bank that ideally go through additional validation. Check out the template to know more.
This template was created by Milena Ryzhkova.
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Features Prioritization Tool
Works best for:
Agile
The Features Prioritization Tool offers a systematic approach to prioritizing product features based on criteria such as value, effort, and strategic alignment. It provides a structured framework for capturing, evaluating, and ranking feature ideas, enabling teams to make informed decisions about what to build next. With customizable scoring mechanisms and visual dashboards, this template empowers product teams to optimize their product roadmap and deliver maximum value to customers, driving competitiveness and market success.
Feature Planning Template
Works best for:
Desk Research, Agile Methodology, Product Management
Features are what make a product or service fun, but adding new ones is no walk in the park. It takes many steps—ideating, designing, refining, building, testing, launching, and promoting—and just as many stakeholders. Feature Planning lets you put a smooth, sturdy process in place, so you can add a feature successfully, and spend less time and resources doing it. That makes our Feature Planning Template a smart starting point for anyone looking to add new product features, especially members of product, engineering, marketing, and sales teams.
Product Voice Design toolkit
Works best for:
Product Management, Planning
The Product Voice Design toolkit facilitates the development of consistent and impactful product messaging. By defining brand voice attributes, tone guidelines, and messaging principles, this toolkit ensures that product communication resonates with target audiences. With sections for crafting messaging frameworks, storytelling templates, and content guidelines, it empowers product teams to create compelling and cohesive product narratives. This toolkit serves as a valuable resource for enhancing product communication strategies and building strong brand identities.
B2B – Product Journey Map & User Network
Works best for:
Planning, Product Management
The B2B Product Journey Map & User Network template helps product teams visualize and understand the complex journey of B2B customers. By mapping user interactions, pain points, and touchpoints across the buyer's journey, this template provides insights into user behavior and preferences. With sections for analyzing user needs, identifying opportunities, and optimizing user experiences, it enables teams to design tailored solutions and drive customer satisfaction. This template serves as a strategic tool for enhancing B2B product offerings and maximizing customer value.
User Interview Template
Works best for:
Desk Research, Product Management
A user interview is a UX research technique in which researchers ask the user questions about a topic. They allow your team to quickly and easily collect user data and learn more about your users. In general, organizations conduct user interviews to gather background data, to understand how people use technology, to take a snapshot of how users interact with a product, to understand user objectives and motivations, and to find users’ pain points. Use this template to record notes during an interview to ensure you’re gathering the data you need to create personas.
Features Audit Template
Works best for:
Desk Research, Product Management, User Experience
Add new features or improve existing features—those are the two paths toward improving a product. But which should you take? A features audit will help you decide. This easy, powerful product management tool will give you a way to examine all of your features, then gather research and have detailed discussions about the ones that simply aren’t working. Then you can decide if you should increase those features’ visibility or the frequency with which it’s used—or if you should remove it altogether.