Wardley MapWardley Map

Wardley Mapping Canvas Template

Build an intuitive understanding of your business context.

About the Wardley Map template

What is a Wardley Map?

A Wardley Map was developed to map the structure of a business, understand its context, and better serve users. You place components with value on the y-axis and commodity on the x-axis.

Every organization operates within a landscape that contextualizes and influences your decisions. To build a Wardley Map, you must illustrate that landscape as a value chain. What’s a value chain? It’s a series of activities or elements that are required to meet a user’s needs. You categorize each element of the value chain according to their stage of evolution compared to the competition. The resulting Wardley Map describes your assumptions and intentions for anyone to read.

The goal of Wardley mapping is to build a shareable, scalable visualization of the landscape surrounding your business. It allows you to articulate your strategy while summarizing the landscape in a way that’s easy to understand. A Wardley Map is like a time capsule, capturing your understanding at a certain point in time and documenting it for the future.

Why use a Wardley Map?

Use a Wardley map to assess future scenarios, quickly validate solutions, and develop a shared visual understanding of a business' context. Using a Wardley Map, you can significantly reduce a project's risk and avoid costly mistakes.

The benefits of using a Wardley Map

Benefit 1 - Enhance communication. Easily communicate your understanding of the landscape to your team, new hires, and stakeholders. Wardley Maps are powerful tools that can help get new employees up to speed quickly, so they can hit the ground running on day one.

Benefit 2 - Identify risks and opportunities. A Wardley Map clearly lays out the environment in which your product is operating, as well as the value chain that constrains it. This allows you to understand the challenges ahead and how can exploit market gaps.

Benefit 3 - Reduce costs. Wardley Maps help ensure everyone on your team is aligned, and that cross-functional partners share your understanding of the landscape. This alignment reduces costly errors and streamlines your processes.

Benefit 4 - Foster collaboration. Wardley mapping empowers you to minimize risk and conflict across your teams. Teams that engage in Wardley mapping report higher satisfaction, deeper understanding, and closer alignment on shared goals.

Wardley Mapping Canvas Template

Get started with this template right now. It’s free

Related Templates
Status Report ThumbnailStatus Report Thumbnail
PreviewMore info

Status Report

A status report provides a snapshot of how something is going at a given time. You can provide a status report for a project, a team, or a situation, as long as it emphasizes and maps out a project’s chain of events. If you’re a project manager, you can use this report to keep historical records of project timelines. Ideally, any project stakeholder should be able to look at a status report and answer the question, “Where are we, and how did we get here?” Use this template as a starting point to summarize how something is progressing against a projected plan or outcome.

Status Report
Fishbone Diagram ThumbnailFishbone Diagram Thumbnail
PreviewMore info

Fishbone Diagram

What’s the best way to solve any problem your team faces? Root it out. That means identify the problem’s causes, and fishbone diagrams are designed to help you do it. Also known as Ishikawa Diagram (named after Japanese quality control expert Kaoru Ishikawa), fishbone diagrams empower teams to visualize all possible causes of a problem, to explore and understand how they fit together holistically. Teams can also use fishbone diagrams as a jumping-off point to brainstorm what the root cause could be.

Fishbone Diagram
BCG ThumbnailBCG Thumbnail
PreviewMore info

BCG Matrix

Some products are “cash cows” that turn serious profits. Others are “dogs,” which barely break even. Still others are “stars” or “question marks.” The BCG matrix will show you which are which—by examining the products in your portfolio and making you ask hard questions about each: Will it spur business growth? Will it capture market share? Is it worth it? A BCG will yield insights to help you see opportunities in the market and know which of your products deserve your investment.

BCG Matrix
change-control-process-thumb-webchange-control-process-thumb-web
PreviewMore info

Change Control Process

You can predict, research, and plan for every detail of a project to go a certain way—then along comes the unforeseen and modifications are needed. That’s when a change control process comes into play. It helps define the right steps to take, gives stakeholders full visibility, and reduces the chances of errors and disruption. And this template is easy to use and highly effective—for ensuring that proposed changes are reviewed before they’re implemented, and empowering teams to veto changes that might prove unnecessary or disruptive.

Change Control Process
Job Map ThumbnailJob Map Thumbnail
PreviewMore info

Job Map

Want to truly understand your consumers’ mindset? Take a look at things from their perspective — by identifying the “jobs” they need to accomplish and exploring what would make them “hire” or “fire” a product or service like yours. Ideal for UX researchers, job mapping is a staged process that gives you that POV by breaking the “jobs” down step by step, so you can ultimately offer something unique, useful, and different from your competitors. This template makes it easy to create a detailed, comprehensive job map.

Job Map
Brand Guidelines ThumbnailBrand Guidelines Thumbnail
PreviewMore info

Brand Guidelines

What makes a strong brand? It’s having a well-defined personality, expressed with consistency at every touchpoint, and brand guidelines can help you do it. Brand guidelines are a clear list of rules—all the dos and don’ts—that cover details like colors, fonts, logo usage, photography, and brand voice. They help ensure that employees across a whole company or organization know how to display or speak about the brand. Miro’s whiteboard tool is the perfect canvas for creating brand guidelines, sharing them, and updating them.

Brand Guidelines