About the User Journey Mapping Template
Journey mapping is a powerful tool that allows us to visually represent individual user experiences in a detailed and comprehensive manner. By breaking down the different parts of the user journey, we can better understand the challenges they face, the decisions they make, and the paths they take.
This process involves identifying the key milestones, events, and turning points that have shaped the journey and the people, places, and experiences that have had the most significant impact when using a product.
Benefits of using the template
Capture the present situation.
Enhance your understanding of others.
Record important moments.
Guide future design efforts.
How to use the template in Miro
Document each step and sub-step. Add extra columns if necessary.
Note the people encountered, whether in person or remotely.
Pinpoint the locations of these interactions.
Capture the digital and physical items they engage with.
Highlight the positive aspects of the interaction.
Identify the negative moments of the interaction.
Review the entire diagram and uncover insights.
Setup
Choose an experience to record.
Select the people or personas to depict.
Build a team of collaborators.
Modify rows to include more observation themes.
Useful tips
Direct your attention to documenting current situations.
Remember to identify the breakpoints.
Analyse behavioral patterns for potential insights.
Discover Miro's customer journey mapping tool.
