Social Media Calendar Template
Create a content calendar easily and make the most of your social media presence.
About the Social Media Calendar Template
The Social Media Calendar 2024 Template is the ideal solution if you’re a busy business owner or marketer looking to plan out fresh, relevant, and engaging content that your audience will love. With it, you can plan your content and reduce overall business stress so that your brand can flourish in the world of social media.
What is a social media calendar?
If you’re like most marketing teams, then social media plays a crucial role in your key initiatives. But with so many social media platforms to manage, social planning can easily become ad hoc rather than strategic. It’s important to stay organized and plan ahead so you can make the most of your social media presence.
A social media calendar can help you do just that. With a social media calendar, you can schedule out your posts for Twitter, LinkedIn, Instagram, and Facebook, plan what you want to say, and strategize for the future.
Instead of scrambling to figure out what to post on social media every day, a social media calendar allows you to coordinate your posts to coincide with product launches, feature releases, or new content. Customize your posts so that they appeal to audiences on each platform, and establish metrics for success. Use this social media calendar to keep in touch with your customers and grow your platform.
How to use the social media calendar template
Making your own social media calendar is easy with Miro's template. Get started by selecting the social media calendar template, then take the following steps to put it to use:
1. Do a content audit
Start by auditing your existing assets, including web content and social media content. First, to best utilize your social media accounts, gain a big-picture view of how you’re currently using content. That will allow you to develop a content strategy that maximizes your ROI.
2. Decide which social channels to use
Twitter, LinkedIn, Facebook, and Instagram all have different audiences. For some businesses, it makes sense to have a presence on all four. Other companies might find an engaged audience on LinkedIn but not on the others. Yet other businesses should actually be on TikTok or Snapchat! Take some time to figure out which platforms are best for you. Who is your audience? Where are they going for content?
3. Determine the scope of what to include on your calendar
Once you’ve decided where you’ll post your content, it’s time to develop goals for the calendar itself. Some teams prefer to use the calendar for everything: scheduling posts, saving social copy drafts, storing links to photos, videos, infographics, and GIFs, and tracking metrics.
But other teams prefer to keep their calendars relatively lean so they can stay agile. Sit down with your team to decide what’s right for you. Remember, your goals are to streamline your workflows and boost efficiency, so there’s no point in doing anything that will create extra work. Instead, think about how you can use the calendar to best serve your needs.
4. Decide on stakeholders
Get together with your team to decide who will be managing which social accounts. Using the calendar to stay organized, make sure everyone has access to the passwords, login info, images, and style guides they need to be successful.
5. Start writing your posts!
Now it’s time for the fun part. Start playing around with some social copy. If your team uses a voice, brand, or style guide, refer to the guide to ensure you are adhering to your company’s guidelines. Remember to include graphics like photos in your posts to keep your audience engaged and inspire them to read your content.
6. Gather feedback from your team
Share your posts with your team to get their feedback. Are you creating punchy, memorable copy that will resonate with your audiences? Does your social copy map back to your goals? Is it driving your audience to engage with content on your site?
7. Schedule your social posts
To maximize the ROI from your social plan, make sure you’re scheduling posts to correspond with key company initiatives: product launches, feature updates, content releases, and more. Depending on your goals, you might also schedule social posts for major holidays to stay in touch with your audience and build your online presence. Explore our premade legend of sticky notes in the template for guidance.
What should a Social Media Calendar include?
A social media calendar includes the following elements: 1) The date and time (and timezone) a post will go live. 2) Social media platforms the post will go live on. 3) Copy and visuals. 4) Links and tags. 5) Geo-targets. 6) Whether it will be paid or organic. 7) Feedback and approvals.
Why Should I use a Social Media Planner?
A Social Media Planner provides a clear and centralized place for the whole team or organization to manage, update, and organize their team’s social media campaign ideas and strategies.
Get started with this template right now.
ERD Supply Chain Management System Template
Works best for:
ERD
The ERD Supply Chain Management System Template streamlines and optimizes supply chain operations. It serves as a visual support that helps businesses understand and manage the complex relationships between different entities within their supply chain, such as suppliers, products, inventory, orders, and shipments. By providing a clear visualization of these relationships, the template enables users to identify inefficiencies and areas for improvement, facilitating strategic decision-making.
Service Blueprint
Works best for:
Service Blueprint
Enhance your service design with the Service Blueprint Canvas. This template helps you visualize and analyze the entire service process, from front-stage customer interactions to back-stage support activities. Identify pain points, optimize workflows, and improve customer experiences. Ideal for service designers, managers, and teams focused on delivering exceptional service. The blueprint provides a comprehensive view, facilitating better communication and strategic planning.
Decision Tree Template
Works best for:
Decision Making, Mind Mapping, Diagrams
Making difficult decisions gets easier when you can look clearly at your choices and visualize the outcomes. That’s just what a decision tree will help you do, empowering you to invest your time and money with confidence. A decision tree is a flowchart that looks just how you’d imagine—with “branches” that represent your available choices. It provides a stylized way to play out a series of decisions and see where they lead before you commit your real-world resources, which is especially valuable for startups and smaller companies.
Timeline Workflow
Works best for:
Planning, Strategy
The Timeline Workflow template helps streamline your project workflows. It’s perfect for visualizing processes, identifying bottlenecks, and optimizing tasks. This template enhances team collaboration and ensures smooth project execution.
Priority Matrix Template
Works best for:
Business Management, Strategic Planning, Prioritization
If you need a little more than a basic to-do list, then you’d probably benefit from a Priority Matrix. The Priority Matrix template is designed to help you determine which tasks are critical so you can focus on the most urgent needs. In a 2x2 matrix, input your priorities based on whether they must be completed with high or low urgency and are of high or low importance. Applicable to project management and personal management alike, use the Priority Matrix template to improve business processes, create efficiency, remove blockers, and reduce operational waste.
Strategy Diamond Template
Works best for:
Leadership, Operations, Strategic Planning
To achieve key objectives, every business assembles a series of strategies. But what elements should you consider when building a strategy? A strategy diamond is a collection of elements forming a coherent business strategy. These elements include: Arenas, Differentiators, Vehicles, Staging, and Economic Logic. Most strategic plans focus on just one or two of these elements, creating gaps that might cause problems for your business later on. A strategy diamond can help you stay focused and ensure you’re fulfilling all of your business’s needs rather than one or two.