Proto Persona Template

About the Proto Persona Template

Business decisions often rely on the personal preferences and assumptions of internal employees. However, it is essential to prioritize the needs of the people served when making decisions.

The Proto Persona Template can help you identify and understand the perspectives, requirements, and objectives commonly embraced by stakeholders. When personas are developed effectively, they guide you and your team, ensuring that the interests of these crucial stakeholders are considered when making significant decisions.

Benefits of using the template

• Make sure people are the main focus.

• Enhance your understanding of others' perspectives.

• Synthesize your research results.

How to use the template

1. Generate a visual representation of your persona. Provide a name and brief description for them.

2. Capture their mindset with a memorable phrase.

3. Add their goals and motivations.

4. What functions or responsibilities do they have in relation to the topic?

5. What are the requirements for this person to achieve success?

6. Ensure these are prominently showcased as a constant reminder of your target audience.

Setup

• Determine a set of personas to develop.

• Duplicate and insert the quantity of templates you require.

Useful tips

• Make sure to refrain from stereotypes.

• Rely on real observations, not fabrications.