Go-to-Market GTM Template | Miro

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About the Go-to-Market Strategy template

Launching a product or entering a new market is a complex process with many moving parts. The Go-to-Market Strategy template provides a clear, visual roadmap to guide your team through every stage of planning. It’s a dedicated framework that helps you move from high-level goals to an actionable launch plan, ensuring that no critical steps are missed.

How to use the Go-to-Market Strategy template

Start with Preparation. Align your team on the core goals, gather initial data, and define the scope of your project.
Move to Discovery. Identify and research potential markets, customer segments, and the competitive landscape.
Make your Determination. Analyze your research to decide where you should compete and what it will take to win.
Design your approach. Define your market positioning, offering, channel strategy, and the tactical plan for execution.
Formulate your Recommendation. Synthesize your findings into a final, recommended strategy and establish the key metrics for success.

Why use the Go-to-Market Strategy template?

De-risk your launch. The structured process ensures you've considered all angles, from market analysis to tactical planning, before you invest significant resources.
Create cross-functional alignment. The visual board provides a single source of truth that keeps product, marketing, and sales teams aligned on the strategy.
Connect strategy to execution. This template creates a clear and actionable path from high-level objectives to the specific tasks required to bring your product to market.

Miro

Collaborative AI workflows for teams building the future

Miro brings teams and AI together to plan, co-create, and build the next big thing, faster. Miro empowers 100M+ product managers, designers, engineers, and more, to flow from early discovery through final delivery on a shared, AI-first canvas. By embedding AI where teamwork happens, Miro breaks down silos, improves alignment, and accelerates innovation. With the canvas as the prompt, Miro's collaborative AI workflows keep teams in the flow of work, scale shifts in ways of working, and drive organization-wide transformation.

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Go-to-Market GTM Template | Miro

About the Go-to-Market Strategy template

How to use the Go-to-Market Strategy template

Why use the Go-to-Market Strategy template?

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