Go-to-Market GTM Template | Miro

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About the Go-to-Market Strategy template

Launching a product or entering a new market is a complex process with many moving parts. The Go-to-Market Strategy template provides a clear, visual roadmap to guide your team through every stage of planning. It’s a dedicated framework that helps you move from high-level goals to an actionable launch plan, ensuring that no critical steps are missed.

How to use the Go-to-Market Strategy template

Start with Preparation. Align your team on the core goals, gather initial data, and define the scope of your project.
Move to Discovery. Identify and research potential markets, customer segments, and the competitive landscape.
Make your Determination. Analyze your research to decide where you should compete and what it will take to win.
Design your approach. Define your market positioning, offering, channel strategy, and the tactical plan for execution.
Formulate your Recommendation. Synthesize your findings into a final, recommended strategy and establish the key metrics for success.

Why use the Go-to-Market Strategy template?

De-risk your launch. The structured process ensures you've considered all angles, from market analysis to tactical planning, before you invest significant resources.
Create cross-functional alignment. The visual board provides a single source of truth that keeps product, marketing, and sales teams aligned on the strategy.
Connect strategy to execution. This template creates a clear and actionable path from high-level objectives to the specific tasks required to bring your product to market.

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Miro is an innovation workspace designed for teams of every size, everywhere, to dream, design, and build the future together. Our mission? To empower these teams to create the next big thing, powered by AI at every step of the way. Over 90 million users around the world rely on Miro to untangle complex ideas, put customer needs first, and deliver products and services faster. All supported by best-in-class security, compliance, and scalability.

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Go-to-Market GTM Template | Miro

About the Go-to-Market Strategy template

How to use the Go-to-Market Strategy template

Why use the Go-to-Market Strategy template?

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