Empathy Map [Research]
Empathy mapping is a deep dive into a user's thoughts, motivations and feelings.
Empathy mapping is a deep dive into a user's thoughts, motivations and feelings. We use an empathy map to articulate what we know about a particular type of user, to understand them, and to help stakeholders understand them.
We can use an empathy map to understand the reasons behind why users interact with a product or service in a certain way.
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Empathy Mapping
Works best for:
Market Research, Research & Design
Atlassian Empathy Mapping is designed to help teams understand user perspectives. By mapping out user experiences, you can identify pain points and opportunities for improvement. This template is ideal for collaborative workshops and user research.
Research Template
Works best for:
Education, Desk Research, Product Management
Teams often need to document findings from usability testing sessions and customer interviews into a systematic, flexible user research template. Collecting everyone’s observations into a centralized location makes it easier to share insights company-wide and suggest new features based on user needs. Research templates can be used to record quantitative or qualitative data.. When it’s your job to ask questions, take notes, learn more about your user, and test iteratively, a Research Template can help you validate your assumptions, find similarities across different users, and articulate their mental models, needs, and goals.
Design Brief Template
Works best for:
Design, Marketing, UX Design
For a design to be successful, let alone to be great, design agencies and teams have to know the project’s goals, timelines, budget, and scope. In other words, design takes a strategic process—and that starts with a design brief. This helpful template will empower you to create a brief that builds alignment and clear communication between your business and your design agency. It’s the foundation of any creative project, and a single source of truth that teams can refer to all along the way.
Parallel Universes Template
Creative ideas often come from exploring ordinary things from unique perspectives. The key to success is borrowing and adapting. The Parallel Universes Template encourages you to examine how a successful organization from a different field would tackle a specific problem.
Perceptual Map Template
Works best for:
Marketing, Desk Research, Mapping
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.
Empathy Mapping With AI Assistance
Works best for:
Research & Design, Market Research
Empathy Mapping AI Assistance template combines traditional empathy mapping with AI insights. This innovative approach helps you understand user needs by integrating data-driven insights with human empathy. Use this template to enhance your product development process and create more personalized user experiences.