Design Brief Template
Document your design processes, share concepts, and set expectations.
About the Design Brief Template
A design brief should motivate and inspire your design team to do their best work. This document serves as a set of guidelines for understanding what the stakeholder briefing the design team expects, and what the design team needs for success.
Ultimately, both parties aim to strike a balance between ideal results and what’s realistically feasible.
Keep reading to learn more about design briefs.
What is a design brief
A well-defined design brief balances a big picture overview with detailed scope, so the design team is clear on:
Client and project overview
”Big picture” perspective on the problem to be solved
Suggested deliverables and preferred formats
Guidelines to follow and design direction
A good design brief also offers reassurance and helps build trust between design teams and their clients or stakeholders. Whether it’s a briefing for a website design, product design, or visual design project, the scope and mission should be clear to everyone involved in moving a project forward.
Both parties should ideally learn how to ensure the project’s success, and what to do in case of setbacks or changes before the project launches.
When to use a design brief
A design brief allows you to kick off a design project with a shared understanding of what success looks like for every contributor involved.
You can use a design brief when you need to:
Give designers insight and background information to inform their design decisions
Help your team articulate a more detailed project vision
Set client expectations accordingly
Help individual contributors stay aligned with the design project purpose
Keep the project on time and budget
Help keep the client involved in the project’s success
Demonstrate understanding of client business goals and objectives
Offer up-front design specifications
Understand your client’s tastes and preferences, as well as what to avoid
Your design brief can be useful beyond the initial briefing process, too. After submitting your project, you can use the briefing details to draft a case study to help win future pitches.
If you have similar upcoming projects, avoid writing your brief from scratch every time. Instead, turn the details that don’t change into grids that can be copied and scaled across multiple files.
Empower your teams and clients to save time and energy for more creative work, and strengthen your collaborative relationship.
Create your own design brief
Making your own design briefs is easy. Miro’s whiteboard tool is the perfect canvas to create and share them. Get started by selecting the Design Brief Template, then take the following steps to make one of your own.
Fill in the project, client, and contact name fields first. They help you track different tasks as your teams work across multiple clients or design projects.
Add all the briefing details. By default, there are nine sections for you to fill in. Feel free to edit or delete sections as needed, depending on your project.
Invite your team to add or edit additional details. Once you’ve got the basics on the board, ask team members to contribute their expertise or point out any potential errors or changes. This encourages your team to work side-by-side rather than in a silo, to reach a shared understanding of the project.
Invite a client (or their representative) to contribute any other necessary information. Ask them if they have background or competitor information they’d like to add, for example. They can also add links to helpful resources like their design system, brand guidelines, or past work examples. Whether this happens in real-time through video chat or asynchronously through comments and mention tags, it helps your client feel like a project partner — involved every step of the way.
Get sign-off on your design brief. Once your team is happy with the brief's details, you can send over the document to your client or other parties funding the project for final approval. You can also export a Miro board to your preferred format: try exporting to PDF, a live embed, or Jira attachment.
Design Brief Template
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Save time by using our premade Design Brief Template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.
Invite your team members to collaborate on your new Design Brief Template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.
Need to share your Design Brief Template with others? Miro has multiple exporting options, like saving to PDF.
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