3 Horizons of Growth Template
Concurrently manage current and future opportunities for growth.
About the 3 Horizons of Growth template
What is the 3 Horizons of Growth model?
As companies grow, it can be difficult to keep innovating at the same pace. Innovation is often discarded in favor of inertia. To keep up their momentum, organizations have to balance their existing business with potential growth opportunities. That’s where the 3 Horizons framework comes in.
First introduced in The Alchemy of Growth, the 3 Horizons of Growth model helps companies assess potential growth opportunities while finding ways to maintain existing business. C-suite leaders use the 3 Horizons model as a blueprint for investing in current products and services while looking to the future. But its use is not confined to the C-suite. Teams across the organization can make use of the 3 Horizons model to ensure their projects map to the organization’s goals.
What are the 3 Horizons?
The 3 Horizons represent current opportunities, future opportunities that require substantial investment, and ideas for future opportunities that can be used as experiments, pilots, or minority stakes in new businesses.
How do you use the 3 Horizons of Growth template?
Use the 3 Horizons of Growth template when you want to strategically think about your business currently and in the future. The x-axis represents time, but keep in mind that it’s not an indication of what you should be thinking about now vs. later. You should be thinking about all three horizons at the same time. You will always want to cycle between where your business is strong now, which opportunities you believe will be successful in the future, and which opportunities you’d like to explore further.
What are the benefits of the Horizons of Growth model?
Benefit 1 - Take stock of current opportunities. To start, the Horizons of Growth model requires you to make a note of all current opportunities. This exercise helps frame the rest of the model and ensure you’re aligned with your team.
Benefit 2 - Identify future opportunities for investment. The Horizons model empowers you to pinpoint opportunities to maximize cash flow. Use the model to brainstorm with your team and come up with ideas for quick wins.
Benefit 3 - Experiment and iterate. Many C-suite execs use the Horizons of Growth model to find potential areas for experimentation. Those might include research projects, pilot programs, or minority stakes in new business.
When to use the 3 Horizons of Growth model
1. To foster a culture of innovation
2. To create a framework necessary for achieving long-term initiatives
3. To identify opportunities for new business
4. To enhance business analysis and focus on potential challenges
5. To prepare a developmental plan
Get started with this template right now.
Event Planning Template
Works best for:
Planning, Workshops
Whether you’re planning a product launch, fully remote conference, or milestone event, the Event Planning Template will act as a visual checklist and map for all the details you need to consider before the big day. The Event Planning Template is an adaptable way to make sure the creative and strategic vision of your event doesn’t get lost in the details. By mapping out different sections - from the marketing plan, to the agenda, to snacks and swag for guests — you and your team can focus on the details most important to your functions, and collaborate as needed when overlaps occur.
Venn Diagram for Research
Works best for:
Venn Diagram
The Venn Diagram for Research template is a powerful tool for analyzing relationships and intersections in research data. Use it to compare different variables, identify overlaps, and draw insights from complex datasets. This template is ideal for researchers, analysts, and academics looking to visualize their findings and communicate results effectively. It's perfect for scientific studies, market research, and any field that requires detailed data comparison.
Fishbone Diagram for Healthcare
Works best for:
Fishbone Diagram
Ensuring high-quality care in healthcare settings requires a thorough understanding of root causes behind issues. The Fishbone Diagram for Healthcare template helps you analyze potential causes of problems in areas like patient care, staff performance, and administrative processes. This structured approach facilitates comprehensive analysis and collaborative problem-solving, ultimately leading to improved healthcare outcomes and patient satisfaction.
REAN Template
Works best for:
Marketing, Strategic Planning, Meetings
First introduced in Cult of Analytics, the REAN model is used to measure and understand the efficacy of marketing efforts. REAN stands for Reach, Engage, Activate, and Nurture, the main stages a marketer’s audiences experience during a typical journey. The REAN model helps marketing teams develop useful KPIs that can help capture how well their marketing or ad campaigns are working. Many teams rely on the REAN model because it is adaptable to a variety of marketing efforts, including planning measurement frameworks, setting goals, deciding on objectives, and mapping digital marketing channels.
Example Mapping Template
Works best for:
Product Management, Mapping, Diagrams
To update your product in valuable ways—to recognize problem areas, add features, and make needed improvements—you have to walk in your users’ shoes. Example mapping (or user story mapping) can give you that perspective by helping cross-functional teams identify how users behave in different situations. These user stories are ideal for helping organizations form a development plan for Sprint planning or define the minimum amount of features needed to be valuable to customers.
PESTLE Analysis Template
Works best for:
Ideation, Strategic Planning, Business Management
Want to keep your company secure and performing soundly? You have to first know how you’ll be affected by outside elements and factors — especially those that are political, economic, social, technological, legal and environmental in nature. A PESTLE Analysis helps you identify them and prepare for them. With this easy-to-use template, you can conduct a PESTLE Analysis, then use the results to shape your strategic planning, budget allocation, marketing, product updates, and organizational change initiatives.