Opportunity Solution Tree Template
Visualise your opportunities and the decisions you're making along the way
About the Opportunity Solution Tree template
Why use an opportunity solution tree?
Product teams may find this template useful if they are able to produce a lot of ideas, but can’t prioritize which ideas are actually of quality. An opportunity solution tree is a tool that product teams can use to assess if they are considering all potential solutions to reach their desired end. It then provides clear solutions at the end of the exercise that can be compared and contrasted for most value.
What is an opportunity in the opportunity solution tree?
Brainstorms tend to lead to a lot of solutions off the bat without any clear logic to whether the solution is a valuable one. Opportunities are a way for product teams to add in the layer of customer needs in order to better connect solutions to what will really help a user. By adding in the step of identifying opportunities, the ideas your team generates will be based in identified need rather than an arbitrary solution.
What is product discovery?
Product discovery is a framework to help teams create useful, usable products that don’t overlook true user need. Using the Opportunity Solution Tree template is one way to start improving your product discovery.
How do I build an Opportunity Solution Tree?
Step 1: Define your outcome.
Simply put, what does success look like? If you use OKRs, then you can use one of your Key Results to answer this question. If you don’t, then you’ll need to pick a metric that you’d like to improve. Of course, many teams are striving to achieve many goals each quarter, but it helps to create a separate tree for each goal.
It’s important for your team to agree on this goal before you proceed to the next step. If you’re misaligned from the beginning, then it’s going to be harder to build the rest of the tree.
Step 2: Identify opportunities.
For goal-oriented people, the temptation to jump from “problem” to “solution” is sizable. But resist that temptation. Instead, it’s time to pause and do some research.
Building an Opportunity Solution Tree is all about identifying key opportunities in your market. That means learning: about customers, about what they need, about the problems that they are trying to solve. Focus on answering these questions before you fill out this portion of the tree.
Armed with insights about your customers, you can begin to find opportunities. Use your research to fill out this second branch of the tree. Don’t be fooled: although this branch isn’t about your solutions, it’s still vitally important. Each branch of the tree builds on the previous, so if your research isn’t robust, your opportunities and solutions won’t be robust either.
Step 3: Generate solutions.
Now it’s time to think of solutions. This is where the Opportunity Solution Tree template really comes to life for your team. When you go around the room to share ideas during a meeting, myriad dynamics are in play. People might be more or less likely to share based on their rank, role, or who’s in the room. The Opportunity Solutions Tree is an unbiased, agreed-upon source of truth that everyone can own and contribute to.
Invite cross-functional partners to contribute to this part of the tree. Let the ideas flow! However, be wary of including anything that doesn’t fit in the tree. It’s important to stay focused so you don’t end up with more ideas than resources. Write down those extraneous ideas and save them for later. If your team gets lost or stuck, return to the tree to ground you.
Step 4: Iterate and experiment.
Once you have some ideas, you can start testing them out. Build a row on the tree specifically for experiments. Start brainstorming experiments that will enable you to test your solutions.
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