The Customer Journey
A customer journey map is a visual overview of how users experience your products or business across multiple touchpoints.
By visualizing actions, thoughts, and emotions your customers experience, this map helps you better understand them and identify opportunities / pains encountered.
WHY ARE WE IN FOR ?
Customer journey maps help to find answers to the “How to deliver on the concept and create wow-worthy experiences ?“ question.
WHO SHOULD USE THIS ?
Facilitators, Marketing Teams, Product Managers, Customer Support/Service Teams, Sales Teams, User Experience (UX) Designers, Customer Success Teams, Business Analysts, Content Creators, Market Researchers, Brand Managers, Customer Insights Teams, Innovation Teams, E-commerce Teams, CRM (Customer Relationship Management) Teams, Business Development Teams, Quality Assurance/Testing Teams, Leadership and Executives, Cross-functional Teams.
HOW DO WE RUN IT ?
This workshop is designed to be driven in 90 to 120 minutes following the instructions :
A - FRAME
Before considering your journey phases, start to name and describe step by step actions your customer has to go through from the starting point to the end of his user experience,
After you feed jobs to be done, try to aggregate several steps in few phase (EPICS) to have a clear visibility about the stages defining your customer experience.
B - ACT
Identify for each frame which touch point could be used by the customer,
For each steps, identify which gains and which pains the customer will face.
C - FEEL
At last, try to figure out the emotional mood of your customer during each step.
This template was created by RSPRINT for MIRO.
Get started with this template right now.
Niching Down: Online Course Persona Empathy Map
Works best for:
Market Research, Research & Design
Niching Down Online Course Persona Empathy Map helps you tailor online courses to specific personas. By understanding their needs and motivations, you can design more effective and engaging course content. Perfect for course developers and educators.
User Journey Map
Works best for:
Customer Journey Map
A template to help you get started with building simple user journey maps.
User Story Mapping with Walkthrough
Works best for:
Customer Journey Map
The Bluefruit Software user story mapping template offers a framework to help businesses prioritise software development.
Experience Mapping Template
Works best for:
Desk Research, Mapping
Plan your product according to your customer’s needs and desires with the Experience Map Template. Bring a customer-centric approach to product development and branding.
Experience Map
Works best for:
Customer Journey Map
Experience mapping looks at your customer’s end to end experience with your brand to identify areas ripe for improvement and innovation.
Storyboarding, Journey Mapping, and Alignment
Works best for:
Customer Journey Map
This template has three activities that are great for workshopping in virtual team environments.