Design Thinking: Empathy Map
Learn the Design Thinking Foundations Activity.
The Design Thinking Foundations Activity is a guided process designed to help participants empathize with users and uncover insights to drive innovation and problem-solving. This activity leverages key aspects of design thinking—such as empathy, observation, and user feedback—to enable individuals or teams to gain a deeper understanding of a user’s experience. By exploring the emotional and sensory aspects of the user's journey, participants are better equipped to identify their needs, frustrations, and desires.
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Empathy Map Pro
Works best for:
Market Research, Research & Design
Empathy Map Pro helps you dive deeper into understanding your users. By exploring their thoughts, feelings, and experiences, you can create more effective solutions tailored to their needs. This advanced template is perfect for product development teams aiming to enhance user satisfaction and drive innovation.
Empathy Map Canvas
Works best for:
Research & Design, Market Research
Empathy Map Canvas is an essential tool for capturing user insights. By visualizing what users think, feel, and experience, you can create more effective and user-friendly designs. This template is perfect for teams focused on user-centered design.
Elevator Pitch Template
Elevator Pitch Boards are concise and effective tools to showcase your idea and generate interest from stakeholders. It's an opportunity to receive valuable feedback and ensure that your proposal aligns with your target audience's needs.
HEART Framework Template
Works best for:
Desk Research, Project Management, User Experience
Happiness, Engagement, Adoption, Retention, and Task Success. Those are the pillars of user experience — which is why they serve as the key metrics in the HEART framework. Developed by the research team at Google, this framework gives larger companies an accurate way to measure user experience at scale, which you can then reference throughout the product development lifecycle. While the HEART framework uses five metrics, you might not need all five for every project — choose the ones that will be most useful for your company and project.
Empathy Map Canvas
Works best for:
Research & Design, Market Research
Empathy Map Canvas is an essential tool for capturing user insights. By visualizing what users think, feel, and experience, you can create more effective and user-friendly designs. This template is perfect for teams focused on user-centered design.
IASA - Stakeholder Empathy Map
Works best for:
Market Research, Research & Design
Stakeholder Empathy Map Template is designed to understand the perspectives of stakeholders. It helps you capture their needs, concerns, and motivations, ensuring your projects align with stakeholder expectations and foster better collaboration.