Competitive analysis templates
Gain a competitive edge with our customizable competitive analysis templates. Easily compare market trends, competitor strengths, and weaknesses to refine your strategy. Start analyzing your competition and make data-driven decisions for business growth today.
Strategic Group Mapping Template
Works best for:
Mapping, Strategy
The Strategic Group Mapping Template is a cutting-edge visual tool designed to translate the competitive landscape of their industry. By allowing users to plot entities based on distinct criteria, this template provides an at-a-glance view of market dynamics. One standout benefit of using this tool is its ability to identify clusters of competitors and market gaps, paving the way for businesses to strategically position themselves for optimal success.
Porter's Five Forces Template
Works best for:
Leadership, Strategic Planning, Market Research
Developed by Harvard Business School professor Michael Porter, Porter’s Five Forces has become one of the most popular and highly regarded business strategy tools available for teams. Use Porter’s Five Forces to measure the strength of your current competition and decide which markets you might be able to move into. Porter’s Five Forces include: supplier power, buyer power, rivalry among existing competitors, the threat of substitute products or services, the threat of substitute products and services, and the threat of new entrants.
Competitive Analysis Template
Works best for:
Marketing, Decision Making
Developing a great product starts with knowing the lay of the land (meaning who you’re up against) and answering a few questions: Who are your competitors? How does your product or service compare? What makes you stand out? A competitive analysis will help find the answers, which can ultimately shape your product, value prop, marketing, and sales strategies. It’s a great exercise when a big business event is about to occur — like a new product release or strategic planning session.
Competitor Product Research
Works best for:
Product Management, Planning
The Competitor Product Research template assists product teams in analyzing competitor offerings and market landscapes effectively. By identifying competitor strengths, weaknesses, and market trends, this template enables teams to uncover insights and opportunities for differentiation. With sections for conducting feature comparisons, SWOT analysis, and market positioning assessments, it facilitates informed decision-making and strategic planning. This template serves as a valuable resource for gaining competitive intelligence and driving product innovation and differentiation.
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Sign up freeAbout the competitive analysis templates collection
Miro's competitive analysis templates help you gain a comprehensive understanding of your market landscape. They are perfect for identifying your competitors, analyzing their strengths and weaknesses, and discovering opportunities to differentiate your product or service. Whether you're preparing for a product launch or refining your marketing strategy, our editable competitive analysis templates provide a structured approach to gathering and visualizing critical data.
Why you'll love our competitive analysis templates
Using Miro's competitive analysis templates offers many benefits:
Comprehensive insights: Gain a deep understanding of your competitors' strategies, strengths, and weaknesses.
Strategic planning: Use the insights to craft more effective business strategies and stay ahead of the competition.
Customization: Our templates are fully editable, allowing you to tailor them to your specific needs and objectives.
Collaboration: Easily share and collaborate with your team in real-time, ensuring everyone is aligned and informed.
Efficiency: Save time with pre-designed templates that streamline the competitive analysis process.
How to use the competitive analysis templates in Miro
Select a template: Start by choosing a free competitive analysis template from Miro's extensive library. Each template is designed to be easily editable to fit your specific needs.
Identify competitors: List your main competitors. This could include direct competitors offering similar products or services, as well as indirect competitors that fulfill the same customer needs.
Gather data: Collect information on each competitor. This can include their market position, product features, pricing, marketing strategies, strengths, and weaknesses.
Analyze and compare: Use the template to organize and compare the data. Look for patterns and insights that can inform your strategy.
Visualize findings: Miro's templates allow you to create visual representations of your analysis, making it easier to communicate findings to your team.
Collaborate and iterate: Share the template with your team and collaborate in real time. Use feedback to refine your analysis and update the template as needed.
Get inspired by our competitive analysis examples
Miro offers a variety of competitive analysis templates that can be tailored to fit different business needs. Here are some ways you can use the different templates in this category:
Competitive analysis template: Use this template to evaluate your competitors' overall strategies, strengths, and weaknesses. This can include analyzing their market position, product features, pricing, and marketing strategies.
Strategic group mapping template: This template helps you visualize the competitive landscape by plotting competitors based on key criteria such as price range and product quality. It allows you to identify clusters of competitors and market gaps, providing insights for strategic positioning.
Porter's Five Forces template: Use this template to analyze the competitive forces within your industry. It helps you understand the intensity of competition, the threat of new entrants, the bargaining power of suppliers and buyers, and the threat of substitute products or services.
By using these templates, you can gain valuable insights that inform your business strategies, helping you stay ahead of the competition and achieve your goals.