change management

Competitive Analysis Template

Developing a great product starts with knowing the lay of the land (meaning who you’re up against) and answering a few questions: Who are your competitors? How does your product or service compare? What makes you stand out? A competitive analysis will help find the answers, which can ultimately shape your product, value prop, marketing, and sales strategies. It’s a great exercise when a big business event is about to occur — like a new product release or strategic planning session.

Value Chain Analysis Template

First coined by Harvard Business School professor Michael Porter, the value chain analysis helps your team evaluate your business activities so you can find ways to improve your competitive advantage. A value chain is a set of activities that a company performs in order to deliver a valuable product from start to finish. The analysis itself allows your team to visualize all the business activities involved in creating the product—and helps you identify inefficiencies, bottlenecks, and miscommunication within the process.

ICS Org Chart Template

Our carefully crafted ICS Org Chart Template is an invaluable tool designed to clearly represent the hierarchical structure of the Incident Command System (ICS). It simplifies the complex web of roles, responsibilities, and chains of command within the ICS, providing a structured blueprint for both experienced professionals and those new to the system. The template's most notable benefit is its ability to foster immediate understanding, bridging the gap between intricate organizational structures and the teams navigating them. Teams that use this template can ensure that everyone is aligned, understands their role, and collaborates efficiently, thereby reducing potential bottlenecks and misunderstandings.

Product Canvas Template

Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. Combining Agile and UX, a project canvas complements user stories with personas, storyboards, scenarios, design sketches, and other UX artefacts. Product canvases are useful because they help product managers define a prototype. Creating a product canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.

Driver Diagram Template

The driver diagram template is a strategic visual tool that helps teams map out their primary objectives and break them down into actionable components. It presents goals, drivers, and specific change ideas in a coherent and interconnected format, ensuring clarity of objective. By doing so, every team member is aligned towards a common endpoint, fostering unified efforts. The visual nature of the template simplifies complex objectives, making it easier for teams to stay on track and measure their progress effectively.

Storyboard for User Experience

The Storyboard for User Experience template helps design seamless, user-friendly journeys. It maps out scenarios, actions, thoughts, and emotions to create a cohesive user experience. This template is perfect for UX designers, product teams, and developers aiming to enhance usability, reduce friction, and improve user satisfaction. Visualize interactions, identify pain points, and iterate designs for a more intuitive and engaging experience.

Storyboard for Marketing Campaign

The Storyboard for Marketing Campaign template helps you visually plan and structure each scene of your campaign. Outline objectives, visuals, messages, and calls to action for each part, ensuring clarity and impact. Ideal for marketing teams, this template enables effective collaboration, aligns messaging, and maximizes audience engagement through strategic storytelling.

Customer Problem Statement Template

Put yourself in the shoes of your consumers with a customer problem statement. Figure out their problems and how your product or service can solve those problems and make their lives easier. As a bonus, you’ll better understand your customers throughout the process.