The Impact-Effort-Risk Matrix
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How to Use This Matrix
Map initiatives into the matrix based on:
Impact: What business value does it deliver?
Effort: How much time, budget, or tech does it need?
Risk: How uncertain is the outcome?
Prioritize accordingly:
✅ Quick Wins: Act on these first.
⚠️ Major Projects: Plan and invest with care.
✅ Fill-ins: Tackle during downtime.
❌ Question Marks: Avoid unless strong justification exists.
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Alex Di Mango
CTO & Author of Not Just Bits
I'm Alex — a technology leader. I've spent the last 20 years helping businesses improve their online presence and run more smoothly and I'm here to share my learnings with the community.
