As digital businesses realize how outstanding UX design gives them a competitive advantage, they’re investing in talented teams to deliver the exceptional experiences that users demand. Over the past several months, we talked to the leading companies in this space, including WhatsApp, Salesforce, and Upwork, and collected the insights about managing UX teams. Check out our guide to learn how good UX design can help you build the next big thing.
Design leadership
Trying to make sure your company is user-centric? Starting a process of design transformation? Read our interviews with design leaders to make sure you are staying ahead of the curve.
- Jack Schulze and Timo Arnall on the importance of material exploration and experience design
- Kim Goodwin on how to make user-centered values pervasive in your organization
- Khosla Ventures’ Irene Au on facilitating companies’ growth with good design
- Barbra Gago on rebranding a hypergrowth startup
- Susan Weinschenk how to use neuroscience insights in design
When you hire designers, you need to look for people who are self-aware, self-managing, and socially aware.
Irene Au, Design Partner at Khosla Ventures)
Design and business
How can you measure the impact of design? How do you make sure your design team helps you to achieve your business goals? Check out our posts in this section to align your UX design department with the rest of the team.
- How running a remote brand sprint helped us tell our company’s story
- Four methods to align UX strategy with your business goals
Managing remote UX teams
Leading tech companies are the first to test out innovative methods of work, so it’s no surprise that they’re also beginning to hire remote workers and organize distributed teams. This approach allows them to attract the best talent while reducing costs. Learn from the leading UX professionals how they turn challenges of remote work into advantages.
- Veevi Rosenstein on managing a remote UX research team at Zendesk
- Prianka Rayamajhi on aligning the Copper design team around a shared vision
- Ben Holland-Arlen on how the Salesforce UX team is working remotely
- Jessica Drizin on managing Upwork remote research team
- Fostering a Collaborative UX Team
- How remote UX teams can benefit from using Miro
A big part of achieving alignment involves thinking about different cultures, because different cultures work differently.
Ben Holland-Arlen, Senior User Experience Designer at Salesforce
User research
The field of user research is quite new, and a recent McKinsey study showed that over 40% of the companies surveyed still aren’t talking to their end users during development, despite the fact that it gives a huge advantage to the organizations that want to stay ahead of their competitors. Check out these posts if you are looking for ways to integrate research into your product development process.
As a user researcher, my mission is to humanize data and spread impactful and memorable user stories.
Summer Kim, Head of Research at WhatsApp
UX design best practices
Whether your team is remote or collocated, these frameworks will help you to become more customer-centric and, ultimately, build better products.
- How CDK Global mastered remote Design Sprints in Miro
- Templates for service design — Personas and Service Blueprint
- All you need to know before customer journey mapping
- Miro design sprint guide
- Creating a service blueprint: levels of digital and human interactions
- Developing an experience map for AI startups to define their product vision
