Product strategy templates to help you build your next big thing

Building a product strategy can feel like trying to solve a jigsaw puzzle—there are so many moving pieces. But the right templates can help you bring it all together seamlessly. Whether you're at the start of your journey or refining your vision for the next big release, having a clear product strategy is key to success.

In this guide, we'll walk through what product strategy really means and explore templates that make creating your strategy easier and faster, especially when you use a tool like Miro. Ready to streamline your process? Let's dive in.

Product strategy explained

Let's start with the basics. What exactly is a product strategy, and why does it matter?

At its core, product strategy is the high-level plan that outlines how your product will achieve its goals and meet your company's vision. It helps your team focus on what matters most—whether that's penetrating new markets, increasing customer satisfaction, or creating a product that outshines the competition. But it's not just about having a plan. It's about making sure everyone on your team is aligned and working toward the same objectives.

Without a solid product strategy, teams can lose direction, fall out of sync, or worse, waste valuable time and resources. Luckily, a well-crafted strategy not only defines the product's path but also ensures that every stakeholder, from engineering to marketing, knows their role in bringing it to life.

But here's the good news: you don't need to start from scratch. With product strategy templates, especially those available in Miro's template library, you'll have everything you need to make a comprehensive, collaborative plan quickly.

Why you need to know our product strategy templates

Templates are like shortcuts—they save you time, reduce complexity, and ensure you're following best practices. With Miro, you can bring your product team into one shared space to co-create strategies, whether they're in the same office or scattered across the globe. And the best part? You can collaborate in real time or asynchronously, making it easy to stay on track regardless of your team's location or schedule.

Miro's templates are designed for product managers who need to move quickly and efficiently. These templates don't just give you a structure; they help guide the conversation and bring focus to the areas that matter most.

With templates for every step of the process—vision-setting, strategy mapping, roadmapping, and more—you'll always have the right tools at your fingertips to move your product forward.

How to create your product strategy with Miro

Creating your product strategy in Miro is as simple as dragging and dropping one of our customizable templates into your workspace. But don't let the simplicity fool you—Miro's powerful collaboration tools allow your team to brainstorm, strategize, and execute with clarity and confidence.

Start by choosing the right template for where you are in the process. Here's how each one can help:

1. Product strategy canvas

If you need to establish the fundamentals, the Product Strategy Canvas is your go-to. This template helps you map out your vision, goals, and the problems your product will solve. It's perfect for aligning your team on the basics, from target audience to competitive landscape, without overcomplicating things.

In Miro, this canvas becomes interactive—use sticky notes, comments, and visual elements to flesh out each section collaboratively. Teams can add input in real time, ensuring every stakeholder has a voice. With our infinite canvas, there's no need to cram ideas into tiny boxes; just zoom out and expand when inspiration strikes.

2. Product strategy workshop

Sometimes, product strategy needs to be built with multiple perspectives in mind. That's where the Product Strategy Workshop template shines. It allows you to facilitate structured workshops, bringing everyone together to brainstorm product goals, challenges, and next steps.

In Miro, you can run this workshop virtually with real-time collaboration tools like voting sessions, timers, and built-in video chats. No need to wait for a quarterly meeting to sync up—this template makes it easy to engage everyone from product managers to engineers asynchronously if necessary.

3. Product vision and differentiation strategy template

Do you need to stand out in a crowded market? The Product Vision and Differentiation Strategy Template helps you clarify what makes your product unique. This template walks your team through a step-by-step process to define your vision, key differentiators, and unique value proposition.

With Miro's tools, you can add visuals, customer personas, and competitor insights directly onto the board to enrich the discussion. It's all about keeping your strategy connected to real-world data and insights, so you know exactly how you're setting yourself apart.

4. One-page product strategy

Sometimes, simplicity wins. The One-Page Product Strategy is ideal for teams who want to distill their product strategy down to the essentials. This template keeps everyone focused on the high-level goals, key initiatives, and success metrics—without getting bogged down in too much detail.

In Miro, you can iterate quickly on this template. Drag in new goals, adjust priorities, and easily add comments from team members. Since this template is easy to digest, it's perfect for sharing with senior leadership or stakeholders who need a concise snapshot of your strategy.

5. Go-to-market strategy

Launching a product isn't just about building it; it's about getting it into the hands of customers. The Go-to-Market Strategy template helps you map out the launch plan, from positioning to marketing to sales strategy.

Miro's collaboration features let you work cross-functionally with marketing, sales, and customer success teams. You can track tasks, assign owners, and create a visual roadmap that aligns everyone on the go-to-market timeline.

6. Strategy map

When you need to see the big picture, the Strategy Map helps you connect your high-level goals to actionable steps. This template breaks down your objectives into clear initiatives, showing how each one contributes to your overarching goals.

In Miro, you can link related initiatives and dependencies directly on the board. As your strategy evolves, you can update the map to reflect new priorities, ensuring your team stays aligned every step of the way.

7. Strategy Diamond

The Strategy Diamond template is perfect for when you need to drill down into five critical elements of strategy: Arenas, Differentiators, Vehicles, Staging, and Economic Logic. This model gives you a holistic view of how your product strategy fits within the broader market context.

Miro's visual workspace allows you to flesh out each component of the diamond with notes, diagrams, and links to additional resources, making it easy for the entire team to see how each piece fits together.

8. Product roadmap

Finally, once you've nailed down your strategy, you'll need to create a timeline for execution. The Product Roadmap template in Miro helps you plot out each phase of your product's development, from MVP to feature releases and beyond.

In Miro, you can build out a fully interactive roadmap. Teams can collaborate on priorities, timelines, and dependencies, and everyone can see how their work connects to the larger product goals. The roadmap can be updated dynamically as the product evolves, keeping everyone on the same page.

Elevate your product management skills with Miro

Building a successful product strategy is ultimately about collaboration, clarity, and flexibility. Miro's innovation workspace and product management templates provide enterprise product teams with everything they need to bring strategies to life, from the early vision-setting stages to detailed execution plans.

With real time and async collaboration features, customizable templates, and an infinite canvas that adapts to your workflow, Miro is designed to make product management easier, smarter, and more collaborative. Whether you're aligning with stakeholders or fine-tuning your next big release, Miro is the partner that helps you get there faster.