Value Proposition Template
Dive into your product/service structure, map benefits, and communicate clearly to stakeholders.
About the Value Proposition Template
In today's competitive business landscape, articulating a product or service's distinctive advantages is essential. The value proposition template provides a systematic and strategic framework, allowing companies to present their product's key offerings. This template is key for businesses aiming to underscore their market differentiation and establish a potent foothold in their respective sectors.
What's a value proposition template?
A value proposition template is a structured visual framework designed to help businesses and teams define and communicate the primary advantages of their product or service. Breaking down the core elements of an offering into digestible pieces clarifies what makes your product or service stand out in the competitive landscape.
The benefits of using this value proposition template go beyond mere definition. It promotes streamlined team collaboration, ensures consistent messaging across various platforms, and provides a clear vision to stakeholders. By working within this framework, teams can more effectively rally around a unified understanding of their product's value, ensuring that every pitch or customer interaction is compelling and cohesive.
How to use the value proposition template in Miro
Using the value proposition template is straightforward. Here's a brief overview of how to effectively use it:
1. Add your thoughts to the board
Miro is flexible. Use sticky notes to jot down ideas, insights, and feedback. These sticky notes can be placed under the many template sections, making the ideation process collaborative and dynamic.
2. Filling in the template
Elevator Pitch: This is where you describe the benefits, experience, and the features your product offers. You can also add your product or service's concise and catchy description here. Think of it as a quick introduction that grabs attention.
Main Job to be Done: Identify the primary problem your product or service solves for the customer. This is the core reason why someone would choose your offering. Break it down into other jobs-to-be-done.
Process Overview
Substitutes: Provide the competitors or possible products that do the same thing as you do.
Inertia: What's stopping people from using your product? What habits might be preventing them from adopting it?
Collaboration: Once you've filled out the sections, invite team members to review, provide feedback, or add their insights directly to the board.
To complement the value proposition template, map out your processes and find areas of improvement with a value stream map template.
Can I customize the value proposition template?
Yes, Miro lets you edit the template to fit your needs. You can change colors, fonts, or even add new sections to the template to better suit your needs.
Is it possible to export or share my value proposition with non-Miro users?
You can easily export your board as a PDF or image or get a shareable link allowing non-Miro users to view your work.
Can I integrate the value proposition template with other tools?
Of course! Miro integrates with many popular tools like Slack, Microsoft Teams, and Trello, making it easier to sync and share your work across platforms.
Get started with this template right now.
Product Vision Canvas
Works best for:
Product Management
Bring value to your users and develop better products using this Product Vision Template. Help teams craft a killer product vision statement and improve your business and customer experience.
3 Horizons of Growth Template
Works best for:
Leadership, Strategic Planning, Project Planning
Featured in The Alchemy of Growth, this model gives ambitious companies a way to balance the present and the future—in other words, what’s working in the existing business and what emerging, possibly-profitable growth opportunities lie ahead. Then teams across the organization can make sure that their projects map to and support the organization’s goals. The 3 Horizons of Growth model is also a powerful way to foster a culture of innovation—one that values and depends on experimentation and iteration—and to identify opportunities for new business.
Blue Ocean 4 Actions Framework Template
Works best for:
Leadership, Decision Making, Strategic Planning
For entrepreneurs, so much comes down to new users—how to attract them, impress them, and convert them to loyal customers. This template, designed by the authors of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, will help you maximize value for you and your customers alike. Using the template’s four steps (divided into easy columns), you’ll easily evaluate your products in more innovative ways and make sure money is being spent in areas that really matter.
Three-Hour Brand Sprint Template
Works best for:
Marketing, Workshops, Sprint Planning
Before customers will believe in your brand, your team has to believe. That’s where brand sprints work wonders. Popularized by the team at Google Ventures, a brand sprint will help your team sort through all different ideas about your brand and align on your brand’s fundamental building blocks—your values, audience, personality, mission statement, roadmap, and more. Whether you’re building a new brand or revamping an existing one, brand sprints are ideal for trigger events such as naming your company, designing a logo, hiring an agency, or writing a manifesto.