Storyboard Template
Unlock your customer's journey with the storyboard template. Imagine different scenarios and improve your product or service.
About the Storyboard Template
Storyboarding is a technique that's traditionally used to plan the scenes in a movie, TV show, or commercial, but in recent years it's gained popularity in the business world. You can use the storyboard template to imagine various scenarios and visualize how a customer/user will think, feel, and act.
What is a storyboard template?
A storyboard is a sequence of illustrations used to develop a story. Traditionally, animators and designers have used storyboarding to design scenes for television, video games, or movies. However, many businesses now use storyboarding templates to understand and map customer experiences. Storyboarding is instrumental for aligning your team, pitching an idea, understanding the customer journey, and much more.
How to use the storyboard template in Miro
Select our pre-made storyboarding template, making any changes you'd like to suit your needs.
Here below, you can see some of the steps you can take to write a storyboard for a product with Miro's template:
1. Set the main actor of your storyboard
Discuss with your team who is the main actor of your story. Think of the personas you want to target with your product or business and try to describe their scenario, their needs and key activities. Add details and context to your main actor.
2. Map out your storyboard journey
Draw the journey of your main actor, from what triggered them to discover your product to the end of their experience. Sketch all moments that lead the actor from the initial struggling moment to their happy ending. Show how your solution helps them get there. Add details in each step with the following information: who, where, and what.
3. Understand the main actor
After you map out your actor's journey, it's time to understand how they feel. Is your actor happy? Are their struggles over? Can you visualize how their journey was and draw insights?
Invite team members to join your board and collaborate. Use the @mention or video chat if you need input from others. You can upload other file types such as documents, photos, videos, and PDFs, to store all the relevant information in one place.
When should you use the storyboard template?
Use the storyboard template anytime you'd like to really put yourself in a customer or user's position and understand how they think, feel, and act. This tactic can be especially useful when you know there's a problem or inefficiency with an existing process. You can even go one step further and create a user storyboard.
Another alternative is to create a storyboard of how things are now and how you'd like them to be in the future. Before launching a new product, feature, or service, you might also want to storyboard to anticipate what is likely to happen.
Why should you use a storyboarding template?
The major benefit of using a storyboard template is empathizing with your customers. Storyboarding empowers you to get inside your customers’ heads. What are their challenges? What needs are you filling? What could you do better? How could you make their lives easier? By drawing out your customers’ interaction with your products or services, you can better understand how to reach them.
Another advantage when storyboarding is that you can easily map the customer journey. For many organizations, the customer journey can feel like a black box. They log onto your site...and then what? They open your app...and then what? Use the Storyboard Template to dig into your customers’ step-by-step experience of your product or service and find your customers’ most meaningful moments. Once you've mapped the customer journey, you can find your customers’ most impactful interactions with your product. That helps ensure they get the most delightful and efficient experience possible.
Last but not least, uncover your customer journey gaps. Just as you can uncover your customers’ meaningful moments, you can also discover gaps in your product or service. Is there something that your customers might want but that you do not provide? Is there a missing element or step that would improve their experience? Storyboarding can sharpen and clarify these points.
Discover more storyboard examples and map your next marketing or product project.
Can I collaborate with my team in real time on the storyboard template?
Of course! Miro is specifically designed for effortless collaboration. You can easily invite your team members to join the board, allowing everyone to work together in real time. This means that they can add sticky notes, images, and comments to contribute to the storyboard, fostering teamwork and ensuring that everyone is on the same page.
Can I use the storyboard template for different types of projects?
The storyboarding template is an adaptable tool that can be customized for different creative projects, such as marketing campaigns, product launches, and video productions. Its flexibility makes it a valuable asset for various endeavors, allowing you to tailor the template to your specific needs.
Is the storyboard template available for both free and paid Miro users?
Both free and paid Miro users can access the storyboard template. While some advanced features are exclusive to premium plans, the basic functionality is available to all users.
Get started with this template right now.
Storyboard for Video Production Template
Works best for:
Storyboard
The Storyboard for Video Production template is your go-to tool for planning every shot of your video project. Outline scenes, dialogues, camera angles, and visual elements to create a coherent narrative. Perfect for filmmakers, educators, or content creators, this template ensures that every aspect of your video aligns with your creative vision, streamlining production and enhancing the overall quality and impact of your project.
Disney Creative Strategy Template
Works best for:
Business Management, Ideation, Brainstorming
Know who knew a little something about coming up with ideas that set imaginations alight? Walt Disney. And he inspired the Disney Creative Strategy, an approach that establishes three types of thinkers—dreamers, realists, and critics—and gives each the space to do clear thinking. Your team will go through an engaging exercise of adopting the three mindsets, where they’ll focus on a specific aspect of the idea. The Disney Creative Strategy has a way of yielding brilliant ideas and great products. That’s why it’s used successfully by organizations of all kinds and sizes.
Design Research Template
Works best for:
UX Design, Design Thinking, Desk Research
A design research map is a grid framework showing the relationship between two key intersections in research methodologies: mindset and approach. Design research maps encourage your team or clients to develop new business strategies using generative design thinking. Originally designed by academic Liz Sanders, the framework is meant to resolve confusion or overlap between research and design methods. Whether your team is in problem-solving or problem space definition mode, using a research design template can help you consider the collective value of many unrelated practices.
Agile Transition Plan Template
Works best for:
Agile Methodology, Agile Workflows
An Agile transformation roadmap can help you, your team, and your organization transition from rigid compliance-heavy methods to the more flexible Agile way of doing things incrementally. From requirements to integrations to security, you can map out your organization's moving parts as “swim lanes” that you can then update regularly. Use your roadmap as a way to tell the story of how you see your product growing over a period of time. Get buy-in without overselling and keep your roadmap simple, viable and measurable. By using an Agile transformation roadmap, you can avoid getting bogged down in details and instead invest in big-picture strategic thinking.
Buyer Persona Template
Works best for:
Marketing, Desk Research, User Experience
You have an ideal customer: The group (or few groups) of people who will buy and love your product or service. But to reach that ideal customer, your entire team or company has to align on who that is. Buyer personas give you a simple but creative way to get that done. These semi-fictional representations of your current and potential customers can help you shape your product offering, weed out the “bad apples,” and tailor your marketing strategies for serious success.
REAN Template
Works best for:
Marketing, Strategic Planning, Meetings
First introduced in Cult of Analytics, the REAN model is used to measure and understand the efficacy of marketing efforts. REAN stands for Reach, Engage, Activate, and Nurture, the main stages a marketer’s audiences experience during a typical journey. The REAN model helps marketing teams develop useful KPIs that can help capture how well their marketing or ad campaigns are working. Many teams rely on the REAN model because it is adaptable to a variety of marketing efforts, including planning measurement frameworks, setting goals, deciding on objectives, and mapping digital marketing channels.