Empathy Map

Wardley Mapping Canvas Template

A Wardley Map represents the landscape in which a business operates. It's made up of a value chain (the activities required to fulfill user needs) graphed against the evolution of individual activities over time. You place components with value on the y-axis and commodity on the x-axis. Use a Wardley Map to understand shared assumptions about your environment and discover what strategic options are available. Easily communicate your understanding of the landscape to your team, new hires, and stakeholders.

Customer Touchpoint Map Template

To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.

User Story Map Template

Popularized by Jeff Patton in 2005, the user story mapping technique is an agile way to manage product backlogs. Whether you’re working alone or with a product team, you can leverage user story mapping to plan product releases. User story maps help teams stay focused on the business value and release features that customers care about. The framework helps to get a shared understanding for the cross-functional team of what needs to be done to satisfy customers' needs.