Product Positioning Template
Create your strategy for launching a new product or entering a new market with the product positioning template.
About the Product Positioning Template
The success of your company largely depends on the market you are operating in. So, it is necessary to conduct a product positioning exercise before you start building products and planning strategies. This exercise is intended to determine where your company and its offering stands in the market. Although the format of these exercises may differ, it is generally advised to have these objectives in mind:
Define your customer: Who would buy your product or service?
Define the problem: What pain point are you solving for your customer? How does this problem impact your customers? It can also be useful to think about your customers’ experience of this problem. What emotions might they feel when they encounter the problem? This will help you market and design your product offering.
Define key market characteristics: What else do your customers usually buy? How do they buy it? What makes them switch products?
List the other companies in your market: Are these companies your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point?
Design an elevator pitch: Your pitch should encompass your customers, their pain points, and how your product is uniquely positioned to solve their problem.
Narrow down your competitors: Now that you have your pitch list your competitors and their strengths and weaknesses relative to your offering.
How to use the product positioning template
The product positioning template is fully customizable, so you can adapt it to your specific needs. Here is a step-by-step on how to use the template:
Step 1: Invite your team members to collaborate on your board.
Step 2: Add the product positioning template. Brainstorm and upload all relevant information to add to each section of the template.
Step 3: If needed, use a Talktrack to share ideas beforehand, and start discussions with your colleagues async.
Step 4: Gather your findings and organize your final product positioning.
Step 5: Present your product positioning directly from the board, print them out, or share them with other stakeholders to gather their feedback.
When should you conduct product positioning exercises?
It is recommended to carry out product positioning exercises whenever launching a new product or entering a new market. Additionally, it is advisable to periodically conduct product positioning to keep up-to-date with the market trends and to stay informed about your product.
Get started with this template right now.
Executive Summary Template
Works best for:
Leadership, Project Management, Documentation
Pique their curiosity. Get them excited. Inspire them to keep reading, diving further into your proposal details. That’s what a good executive summary has the power to do—and why it’s a crucial opening statement for business plans, project plans, investment proposals, and more. Use this template to create an executive summary that starts building belief, by answering high-level questions that include: What is your project? What are the goals? How will you bring your skills and resources to the project? And who can expect to benefit?
Technology Roadmap Template
Works best for:
Agile Methodology, Roadmaps, Agile Workflows
A technology roadmap helps teams document the rationale of when, why, how, and what tech-related solutions can help the company move forward. Also known as IT roadmaps, technology roadmaps show teams what technology is available to them, focusing on to-be-scheduled improvements. They allow you to identify gaps or overlap between phased-out tech tools, as well as software or programs soon to be installed. From a practical point of view, the roadmap should also outline what kinds of tools are best to spend money on, and the most effective way to introduce new systems and processes.
Low-fidelity Wireframes Template
Works best for:
Desk Research, Product Management, Wireframes
When you’re designing a site or building an app, the early stages should be BIG — seeing the big picture and communicating the big idea. Low fidelity wireframes empower you to see it and do it. These rough layouts (think of them as the digital version of a sketch on a napkin) help your teams and project stakeholders quickly determine if a design meeting meets your users’ needs. Our template lets you easily use wireframes during meetings or workshops, presentations, and critique sessions.
Blue Ocean 4 Actions Framework Template
Works best for:
Leadership, Decision Making, Strategic Planning
For entrepreneurs, so much comes down to new users—how to attract them, impress them, and convert them to loyal customers. This template, designed by the authors of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, will help you maximize value for you and your customers alike. Using the template’s four steps (divided into easy columns), you’ll easily evaluate your products in more innovative ways and make sure money is being spent in areas that really matter.
Lotus Diagram Template
Works best for:
UX Design, Ideation, Diagrams
Even creative thinkers occasionally need help getting their creative juices flowing. That's where a lotus diagram comes in. It'll empower you to run smoother, more effective brainstorming sessions. This creative-thinking technique explores ideas by putting the main idea at the diagram center and ancillary concepts in the surrounding boxes. This template gives you an easy way to create Lotus Diagrams for brainstorms, as well as an infinite canvas for the endless ideas generated.
Product Development Gantt Chart
Works best for:
Gantt Chart, Planning
Developing a new product involves many steps and stakeholders. The Product Development Gantt Chart template helps you manage this complex process efficiently. Use it to outline each phase of development, set timelines, and assign responsibilities. Track progress and make adjustments as needed to stay on schedule. This template provides a clear visual representation, coordinating tasks for a successful product launch.