Product / Market Fit Canvas Template
Check your Product/Market Fit to identify how your product matches its user and market needs. This Canvas Fit can take something from a raw idea and turn it into a business opportunity.
About the Product/Market Fit Template
Use the Product/Market Fit Survey Template to identify market demand and make sure that your product offering meets customer needs. Find out more about your future customers, what they want, and how you can help them overcome their challenges.
How would you describe product/market fit?
Product/market fit measures how well a product matches the market and the user’s need for that product. This combined metric looks at how customers use a product and how this fits with overall market demand.
A product/market fit analysis forces you to put the customer at the heart of your product design and innovation. You look at everything from their perspective, including your product features, usability, pricing, and more. As a result, you’ll create something that’s more likely to achieve product/market fit.
When to use the product/market fit survey
You can use the product/market fit canvas at various stages of your company’s growth. Let’s take a look at some examples.
To identify your target audience. If you want to know who you should target with your new or existing product, a product/market fit survey is a good idea. Using this framework, you’ll be able to identify where your product fits in the market and the types of people who will want to buy it.
To define your minimum viable product (MVP). Using the product/market fit framework, you can identify your minimum viable product. This is a version of a product with just enough features to be usable by early customers. It’s a chance for you to get feedback for future product development, which helps product designers refine product features and saves them time in the long run.
To create a better product or service. The goal of any product/market analysis is to create a better product or service for your customers. This model helps guide this process, allowing you to identify the best features and pricing within the competitive landscape.
How to use the Product/Market Fit Survey Template
Miro’s digital workspace is perfect for brainstorming ideas, collaborating with your team, and storing all your notes. When you’re ready to start your product/market fit analysis, follow these steps.
Step 1: Start by selecting this template. It’s free and easy to use, so you can start creating your analysis as soon as you sign up.
Step 2: Add the customer and product information. Use sticky notes to add relevant information to the template. The template itself has two columns — customer and product. For the customer column, add their pain points, information about their user experience, and anything else relevant to who they are and what they want. For the product column, outline your key features, metrics, and any other information that relates to product design.
Step 3: Collaborate with your team. With your key information in the template, you can now share it with your product team. This is a chance to collaborate with your colleagues to make sure your analysis is heading in the right direction. You might consider running a brainstorming session to work through any new ideas that arise.
Step 4: Make any changes. You might need to make changes to your template after your collaborative session. Fortunately, it’s easy to make changes with Miro. Our template is cloud-based, so you can easily change the content and structure. When the changes have been made, everyone that has access to the template will instantly be able to see it.
Step 5: Plan your product launch (if you’ve found a viable product). If your analysis shows that you’re heading in the right direction with your new or updated product, it’s time to think about how you can bring it to market. A product roadmap or a go-to-market strategy are great ways to tackle this.
What can you do with a Product/Market Fit Canvas?
Filling out the product market fit canvas can help you build your minimum viable product (MVP), take something from a raw idea into a business opportunity, outline the strengths and weaknesses of an idea, and identify the metrics that will help you determine whether your product or service is successful.
Get started with this template right now.
Customer Journey Map by Hustle Badger
Works best for:
Customer Journey Map
Customer journey mapping is a method that visualizes and narrates how users navigate a site or app to achieve their objectives.
User Interview Template
Works best for:
Desk Research, Product Management
A user interview is a UX research technique in which researchers ask the user questions about a topic. They allow your team to quickly and easily collect user data and learn more about your users. In general, organizations conduct user interviews to gather background data, to understand how people use technology, to take a snapshot of how users interact with a product, to understand user objectives and motivations, and to find users’ pain points. Use this template to record notes during an interview to ensure you’re gathering the data you need to create personas.
Ansoff Matrix Template
Works best for:
Leadership, Operations, Strategic Planning
Keep growing. Keep scaling. Keep finding those new opportunities in new markets—and creative new ways to reach customers there. Sound like your approach? Then this template might be a great fit. An Ansoff Matrix (aka, a product or market expansion grid) is broken into four potential growth strategies: Market Penetration, Market Development, Product Development, and Diversification. When you go through each section with your team, you’ll get a clear view of your options going forward and the potential risks and rewards of each.
Product Canvas Template
Works best for:
Desk Research, UX Design
Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. Combining Agile and UX, a project canvas complements user stories with personas, storyboards, scenarios, design sketches, and other UX artefacts. Product canvases are useful because they help product managers define a prototype. Creating a product canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.
Data Org Chart
Works best for:
Org Charts, Operations, Mapping
The Data Org Chart template provides a visual representation of data-related roles and relationships within an organization. By mapping out data management responsibilities and dependencies, teams can enhance data governance and improve collaboration. With features for customizing data roles and connections, this template empowers teams to optimize data processes and ensure data integrity and compliance.
Software Requirements Document
Works best for:
Product Development, Software Development
Unlock unmatched project clarity and effortlessly manage your software project requirements with Miro's Software Requirements Document Template. This template helps you empower your team by visually representing your project's scope, including functional and non-functional requirements. With dynamic flowchart features, you can effortlessly expand and refine your project details, ensuring a shared understanding among team members.