Marketing Funnel Template
Capture your customer journey from initial awareness to loyalty with the marketing funnel template.
About the Marketing Funnel Template
The marketing funnel template is a useful tool for marketers as it helps them plan and track customer journeys from the initial stage of awareness up to the final stage of conversion. This template is especially helpful for visualizing each step of the journey, which makes it easier for teams and stakeholders to formulate strategies and allocate resources efficiently.
What's a marketing funnel template?
A marketing funnel is a graphical representation that illustrates a potential customer's journey, from the moment they learn about a product or service to the point they make a purchase and become loyal customers.
The marketing funnel template is divided into several distinct sections, each representing a stage in the customer journey:
Awareness: The initial phase where potential customers learn about a product or service.
Interest: Customers start seeking more information about the product, showing genuine interest.
Consideration: Potential customers evaluate the product or service against its competitors.
Conversion: The stage where interest transforms into an actual purchase.
Loyalty: Ensuring customer satisfaction, leading to repeat business and referrals.
By understanding and using each area of the template, marketers can ensure that their strategies cater to potential customers at every phase of their journey.
How to use the marketing funnel template
Edit the template with ease: Sections can be edited by simply double-clicking shapes.
Expand your funnel: If your marketing strategy involves more stages, add more sections to the template.
Embed artifacts: Integrate any artifact—from images, videos, links, to documents—onto the board for a comprehensive view of your marketing strategies.
Why use a marketing funnel template?
Strategic visualization: The template clearly shows how marketing strategies align with each customer journey stage.
Optimized resource allocation: Marketers can allocate resources more efficiently by understanding where potential customers drop off.
Improved conversion rates: A structured funnel aids in fine-tuning marketing messages for better conversions.
Facilitates collaboration: Teams can collaborate more effectively with a visual guide to reference.
Measurable metrics: The marketing funnel template allows tracking progress and outcomes at each stage, ensuring a data-driven marketing approach.
Discover more marketing plan template examples and supercharge your marketing efforts.
Can the template be customized for different industries?
Absolutely! The template is adaptable and can be tailored to suit the requirements of any industry or business model.
Is it possible to integrate data analytics into the template?
Yes, various data visualization tools and analytics can be embedded directly into the template to track performance metrics.
How many team members can collaborate on the template at once?
The template allows real-time collaboration, so multiple team members can work on it simultaneously.
Get started with this template right now.
Empathy Map by Pino de Francesco
Works best for:
Research & Design, Market Research
The Empathy Map template helps you understand your users' needs, behaviors, and experiences. By visualizing what users think, feel, see, hear, and do, you can gain deep insights into their motivations and pain points. This template is essential for creating user-centered designs and improving customer experiences.
Perceptual Map Template
Works best for:
Marketing, Desk Research, Mapping
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.
Business Model Canvas Template
Works best for:
Leadership, Agile Methodology, Strategic Planning
Your business model: Nothing is more fundamental to who you are, what you create and sell, or ultimately whether or not you succeed. Using nine key building blocks (representing nine core business elements), a BMC gives you a highly usable strategic tool to develop and display your business model. What makes this template great for your team? It’s quick and easy to use, it keeps your value proposition front and center, and it creates a space to inspire ideation.
Low-fidelity Wireframes Template
Works best for:
Desk Research, Product Management, Wireframes
When you’re designing a site or building an app, the early stages should be BIG — seeing the big picture and communicating the big idea. Low fidelity wireframes empower you to see it and do it. These rough layouts (think of them as the digital version of a sketch on a napkin) help your teams and project stakeholders quickly determine if a design meeting meets your users’ needs. Our template lets you easily use wireframes during meetings or workshops, presentations, and critique sessions.
4P Marketing Mix Template
Works best for:
Marketing, Brainstorming, Workshops
Product, Place, Promotions, and Price. Starting with this template (and those 4Ps) you can choose the best way to take your product or service to market. The secret is to create just the right mix—deciding how much each P needs in terms of investment, attention, and resources. That will help you build your strengths, adapt to the market, and collaborate with partners. And our tool is the perfect canvas to create your marketing mix and share with teams and across your organization.
Digital Marketing Plan Template
Works best for:
Strategy, Planning, Marketing
Crafting an effective digital marketing strategy can be a daunting task, but the Digital Marketing Plan Template can make it easier for you. This tool allows you to map out every channel tactic and is particularly beneficial in fostering collaboration among team members in a centralized space. The template's clear structure and intuitive editing features ensure a well-defined digital marketing strategy while also encouraging real-time collaboration. With the ability to seamlessly collaborate, share insights, and collectively contribute, your team can create a dynamic and successful digital marketing plan.