Product Canvas Template
Create products that are easy to use and prioritize the right features with the product canvas template.
About the Product Canvas Template
Product canvases help product managers define a prototype. The canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.
What is a product canvas?
Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. This simple, powerful tool helps you create a product with a great user experience and the right features. It combines Agile and UX by complementing user stories with personas, storyboards, scenarios, design sketches, and other UX artifacts.
A product canvas enables you to create a business case for a product and sell your idea to clients and investors using a single image. If you work in a large organization, it can help teams agree on what their product actually does. The canvas is also designed to work with Scrum, Lean Startup, and Kanban. It should also align with your Business Model Canvas, which you may have created earlier.
When to use product canvas
A product canvas allows you to do more than just articulate a vision. It can also help you build a product increment or Minimum Viable Product, get feedback or collect data from stakeholders and users, analyze data, and help your product owner learn from new findings to update the canvas as needed.
This canvas can also be used during regular product canvas workshops, where a product owner and their team identify high priorities and update sections either before or during product development sprints.
Create your own product canvas
Making your own product canvas is easy. Miro’s infinite canvas is the perfect space to create and share it. Get started by selecting the product canvas template, then take the following steps to make one of your own.
Name your product. Your product name will help you define how it is strategically positioned. If the name isn’t straightforward, consider adding the product’s purpose or version to the name.
Set your goals. What is the product or release goal? If you have a product roadmap, you can copy over this template's goals and metrics.
Define your metrics. These are either qualitative or quantitative measures to help you understand if your goals have been met.
Identify your personas. Users most likely to buy and use the product will help you prioritize what features to ship. These are your customers for whom you’ll be creating a great user experience.
Figure out the big-picture strategy. This can include broad user stories, an outline of the user journey, and a high-level visual design of the product.
Add product details for the next iteration. You’ll need just enough action items to reach the next goal: to address potential risks, get new knowledge, or ship a new feature.
Use your product canvas to inform the product roadmap and product backlog. Roadmaps help you figure out how your product will evolve to not only realize your vision but also achieve the balance between user goals and business needs. A backlog is more goal-oriented, containing items that need to be accomplished as outlined in the roadmap. Connect your product canvas to other templates to evolve and gain new value.
Get started with this template right now.
Lean Canvas Template
Works best for:
Agile Methodology, Strategic Planning, Agile Workflows
Business opportunities can get dense, cumbersome, and complex, and evaluating them can be a real challenge. Let a lean canvas streamline things and break down your business idea for you and your team. A great tool or entrepreneurs and emerging businesses, this one-page business model gives you an easy, high-level view of your idea — so you can stay focused on overall strategy, identify potential threats and opportunities, and brainstorm the various factors at play in determining your potential profitability in an industry.
Innovation Matrix Template
Works best for:
Strategic Planning
Visualize the best way to grow your business with this Innovation Matrix template. It’ll show you how to streamline your innovation, make the right decisions about which areas of your business to innovate, and manage the entire process. So if you want to figure out the best way to innovate in your business, an innovation matrix can help.
Jobs to be Done template
Works best for:
Ideation, Design Thinking, Brainstorming
It’s all about a job done right — customers “hire” a product or service to do a “job,” and if it's not done right, the customer will find someone to do it better. Built on that simple premise, the Jobs To Be Done (JTBD) framework helps entrepreneurs, start-ups, and business managers define who their customer is and see unmet needs in the market. A standard job story lets you see things from your customers’ perspective by telling their story with a “When I…I Want To…So That I …” story structure.
Prune the Product Tree Template
Works best for:
Design, Desk Research, Product Management
Prune the Product Tree (also known as the product tree game or the product tree prioritization framework) is a visual tool that helps product managers organize and prioritize product feature requests. The tree represents a product roadmap and helps your team think about how to grow and shape your product or service by gamifying feedback-gathering from customers and stakeholders. A typical product tree has four symbolic features: the trunk, which represents the existing product features your team is building; the branches, each of which represents a product or system function; roots, which are technical requirements or infrastructure; and leaves, which are new ideas for product features.
Product Roadmap Template
Works best for:
Product Management, Roadmaps
Product roadmaps help communicate the vision and progress of what’s coming next for your product. It’s an important asset for aligning teams and valuable stakeholders – including executives, engineering, marketing, customer success, and sales – around your strategy and priorities. Product roadmapping can inform future project management, describe new features and product goals, and spell out the lifecycle of a new product. While product roadmaps are customizable, most contain information about the products you’re building, when you’re building them, and the people involved at each stage.