Likert Scale Template
Use our 5 (or 7) Point Likert Scale to measure attitudes, knowledge, values and opinions with a greater degree of nuance.
About the Likert Scale Template
The Likert scale is a rating system you can use to measure complex, subjective data such as how people feel about your product, service, or experience. This template makes it easy to conduct user interviews and gather feedback.
With the Likert scale template, users can pick out a possible response to a statement or question that’s either expressed in words or numbers.
Examples of responses include a range such as “strongly agree,” “neutral,” “agree,” “disagree” or “strongly disagree,” or “strongly satisfied” to “strongly dissatisfied.”
You can also use numbers, such as 1 = “strongly agree,” 2 = “agree,” and so on.
Tips for using the Likert scale template
The Likert scale is either a five (or seven) point scale of response options that asks your customer or interview subject to agree or disagree with a statement.
The scale assumes that the intensity of someone’s attitude or opinion is linear, ranging from strongly agree to strongly disagree, and assumes that attitudes can be measured.
For example, each of the five (or seven) responses would either be counted in terms of how often a sentiment was expressed or have a numerical value that would be used to measure the attitude being explored.
Likert data can be a reliable source to point to how people think and feel, as long as you’re aware of the when-in-doubt-just-agree tendency.
To reduce the impact of this bias, researchers can...
Phrase questions as statements: presenting facts for customers to align with (or reject) can offer insight into different pieces of your business. Accordingly, the score averages give you a general measure of satisfaction that you can track over time and try to improve.
Include and evaluate both positive and negative statements, in pairs, for consistency: instead of measuring one-off sentiments, see if your customers are reliably in agreement, disagreement, or neutral in more than one instance.
When to use the Likert scale template
Researchers across disciplines, from UX to marketing to customer experience, can use a Likert scale to measure statements of agreement.
Depending on your product, service, or experience, the scale can also be used to measure:
Agreement: Strongly agree → Strongly disagree
Frequency: Often → Never
Quality: Very good → Very bad
Likelihood: Definitely → Never
Importance: Very important → Unimportant
To get a more accurate measurement of everyone’s responses, it’s worth asking people to agree or disagree with multiple statements. You can then combine or average a person’s responses.
How to use the Likert scale template
Get started by selecting the Likert scale template, then take the following steps to make one of your own:
Decide what you’d like to measure. This is the foundation for your research. Ensure that what you’re measuring can be scaled on the strength of opinions, attitudes, feelings, or experiences. Customers should see two clear extremes (positive and negative) and a neutral midpoint.
Create or edit the indicator statements or questions. The scale works best when you’re trying to find customer insights that can’t be understood with just one answer. An example statement could be, “The number of items on the takeaway menu overwhelms me.” Every statement (or each question) is trying to dig into what your customer actually feels.
Decide on Likert response scales. At a minimum, you can aim for a 5-point scale. At maximum, a 7-point scale. Any less or any more can compromise readability. Choose simple, clear language with different categories, such as “Agree - Disagree,” “Helpful - Not Helpful,” “Always - Never.” You can add or delete sticky notes (which can act as points and categories) accordingly.
Pre-test with your team. Share the Miro board with your team to test any unclear questions, awkwardly worded statements, or duplicate categories. Ask your team if every element on the scale can help you gather actionable feedback. If not, revise or delete that element.
Test (and re-test) as needed. Invite participants onto your board and ask them to respond to each statement or question. Data collection should be a process that you keep fine-tuning over time. Start with a small sample group of participants representing a larger group you’re trying to learn about. Refine – or expand – your point scale and category language as you get user feedback and calculate results.
Organize and import Likert Scale survey results visually from other sources. Import survey results as needed on your Miro board, to share and review with your team.
Get started with this template right now.
Eisenhower Matrix Template
Works best for:
Leadership, Strategic Planning, Prioritization
Have an overwhelming list of to-dos? Prioritize them based on two key factors: urgency and importance. It worked for American president Dwight D. Eisenhower, and it can work for you—this decision-making framework will help you know where to start and how to plan your day. With our template, you can easily build an Eisenhower Matrix with a quadrant of key areas (Do, Schedule, Delegate, and Don’t Do) and revisit it throughout the day as your priorities change.
Project Proposal Template
Works best for:
Project Management, Documentation, Project Planning
For any type of project, the Project Proposal template can be a crucial step toward clarifying the context, goals, and scope of a project to get stakeholder buy-in. A project proposal outlines what you want to accomplish, your goals, and how you plan to achieve them. Generally, a project proposal gives the reader some context on the project, explains why it is important, and lists the actions that you will take to complete it. Project proposals have myriad uses. Often, businesses use project proposals to get external buy-in from a donor or outside stakeholder. But many companies draw up project proposals for internal buy-in too.
Assumption Grid Template
Works best for:
Leadership, Decision Making, Strategic Planning
Someone wise once said that nothing in life is certain. But the waters of the business world? It can seem especially uncertain and unclear. An Assumption Grid can help you navigate those waters and make your decisions confidently. It organizes your business ideas according to the certainty and risk of each — then your team can discuss them and make judgment calls, prioritize, mitigate risk, and overcome uncertainties. That’s why an Assumption Grid is a powerful tool for getting past the decision paralysis that every team occasionally faces.
App Development Canvas Template
Works best for:
Market Research, Product Management, User Experience
Ever noticed that building a successful app requires lots of players and moving parts? If you’re a project manager, you definitely have. Lucky for you, an app development canvas will let you own and optimize the entire process. It features 18 boxes, each one focusing on a key aspect of app development, giving you a big-picture view. That way you can fine-tune processes and get ahead of potential problems along the way—resulting in a smoother path and a better, tighter product.
BPMN Template
Works best for:
Mapping, Diagrams, Business Management
The BPMN template helps you track and get an overview of your business processes. It’s a great way to identify any bottlenecks and make your operations more efficient. The BPMN methodology became a universal language when managing business processes, and multiple industries use it as a management tool. Project managers, business analysts, and IT administrators use the BPMN process flow diagram to manage projects, visually communicate the process flows, and keep track of process constraints. Try it for yourself and see improvements in your organization’s agility.
Stakeholder Analysis Template
Works best for:
Project Management, Strategic Planning, Project Planning
Managing stakeholders is integral to completing a project on time and meeting expectations, so here’s how to use a stakeholder analysis to help. A stakeholder analysis empowers you to meet expectations and complete projects on time by identifying individuals, groups, and organizations with a vested interest in a program or process. In a typical stakeholder analysis, you’ll prioritize stakeholders based on their influence on a project and seek to understand how best to interface with them throughout the course of the project.