Vorwerk, the global innovation leader behind iconic brands like Thermomix and Kobold, and the number one direct sales company in Europe, needed a way to break through presentation fatigue and keep teams across a complex, distributed organization motivated. With approximately 10,000 employees spanning multiple divisions from Group IT to local markets across Europe, the company faced a common challenge:
How to make large-scale sessions truly interactive and capture valuable feedback that actually drives action.
Challenge
Jacob Sosa, Agile Master at Vorwerk, saw the problem at the company’s IT Open House Days, a five-day event designed to share knowledge and align teams across the entire organization. Traditional presentations weren’t working.
“If you just do a one-way presentation, you lose people. We almost always see the numbers drop off after the first five or ten minutes if people aren’t actively engaged,” Jacob explains.
The issue wasn’t just passive attendance. It was fragmentation. Teams relied on one tool for polls, another for slides, and separate platforms for documentation. Each tool switch created friction and trapped insights in silos, making it nearly impossible to connect feedback to ongoing work.
“A lot of people in the company don’t realize Miro is actually a connected workspace where you can track projects, create timelines, and connect everything,” Jacob notes.
For someone in Jacob’s role — supporting products, chapters, and organizational strategy across a complex matrix — these disconnected tools meant valuable insights were lost and alignment was more difficult to achieve.
Solution
Jacob built his entire presentation in Miro, combining Miro Slides with Miro Engage to turn a passive session into an interactive experience that kept participants actively involved from start to finish.
The session design included:
- Miro Slides for storytelling and presenting collaborative AI workflows
- Miro Engage, for live polls and activities via QR codes that allow 100 attendees to participate instantly from their phones without logging in or taking a training
- Real-time ideation where attendees voted on which companies Vorwerk should collaborate with
- Live demonstration of moving from sticky notes to project tracking to Jira’s bisynchronous integration, all in one workspace
The breakthrough was Miro Engage’s low barrier to entry. Participants simply scanned a QR code, and they were immediately contributing. No account required, no tool switching.
“When I saw we could send sticky notes from a phone, for me it was like, ‘Now we are changing completely,'” Jacob recalls. “Many times you just use five to 15 minutes getting people to log in. With this QR code, they can directly participate.”
Impact
The impact was immediate and measurable:
- 100 attendees with zero drop-off throughout the entire hour-long session
- Highest attendance of any session across all five IT Open House Days
- 50+ poll responses within minutes, demonstrating active participation from half the audience
- Real-time collaboration as attendees contributed ideas, voted on concepts, and saw their input immediately reflected on screen
- Spontaneous outreach from senior management across multiple divisions, including traditionally disconnected entities like Elektrowerkbau and the Ireland office
“The engagement level was huge. People started asking questions and were very engaged,” Jacob shares. “Staying one hour — that’s because people are interested and are part of it.”
The session didn’t just capture attention. It captured actionable feedback that stayed connected to work. Because everything happened in Miro, Jacob could immediately convert sticky notes into other digital formats, generating project trackers with AI, creating roadmaps, and pushing tasks directly to Jira. The insights didn’t disappear into a separate tool. They became the foundation for ongoing work.
“I don’t like the switching of tools,” Jacob explains. “Having everything from the results to the participation to the history in Miro is just the best approach. It’s easier to maintain, but it’s also easier to connect ideas and take action after.”
The bigger picture
Beyond immediate engagement metrics, the session sparked organizational transformation. Teams that had never considered Miro now saw its potential for end-to-end workflows.
Jacob is now planning an even larger onsite session for June 2026 with 300-400 attendees and advocating for Miro as the standard for all company presentations. He’s also bringing Miro Engage to Vorwerk’s quarterly planning sessions, where 80-90 people from different product teams synchronize work.
“I want to use this to engage them. My perception from running these types of sessions is that often people just come, do their presentation, and leave. But when you show what’s possible with activities that are so easy to use from a mobile phone, that will engage an audience much more.” — Jacob Sosa, Agile Master, Vorwerk
The shift addresses a fundamental organizational challenge: Resistance to change rooted in fear of complexity. By making participation frictionless (no login, no training, just scan and contribute), Miro Engage removes barriers while creating a path to deeper adoption.
“When people participate, they want to see the outcome because they feel part of it,” Jacob notes. “So it’s a way of leading them to deeper engagement. You don’t push them. You pull them in.”
