Publication by Miro about the future of distributed teamwork

How ProSiebenSat.1 keeps innovation thriving in the hybrid era

January 31, 2022

ProSiebenSat.1 combines leading entertainment brands with a wide Dating & Video as well as Commerce & Ventures portfolio under one roof. Offering the latest in entertainment on any device, ProSiebenSat.1 is the company behind some of the most exciting TV broadcasts in German-speaking countries, using its TV reach and advertising power to build up consumer brands. Furthermore, ParshipMeet Group, a leading global player in the dating segment, is part of ProSiebenSat.1.

Because of strict lockdowns and remote work guidelines throughout the pandemic, the company had to find new ways to keep its 8,000 employees engaged. As they began transitioning to hybrid work, teams were facing barriers to connection and collaboration. ProSiebenSat.1 relied heavily on PowerPoint and Excel and quickly realized they needed an alternative to physical whiteboards and sticky notes. This “analog style” of work driven by personal interaction had to be substituted for something new.

That’s why teams at ProSiebenSat.1 turned to Miro.

Stephanie Solomon

Enterprise Content Marketing Manager at Miro

Evan Ramzipoor

Contributing Writer at Miro

Though Agile coaches and scrum masters were the first to adopt Miro, it quickly became a way for the ProSiebenSat.1 Tech Solutions team—as well as the company at large—to connect, collaborate, and get work done together. The ability to embed multimedia content into boards, create interactive experiences, and collaborate seamlessly on the go added up to a game-changer for teams at ProSiebenSat.1, now 2,500-users strong with over 2,000 boards created.

• 2,500 Miro users
• 2,000 boards created

At ProSiebenSat.1, creativity is mission-critical. Here’s how Miro is helping teams take their ideas and collaboration to the next level.

Upgrading from PowerPoint to Miro

Even before the pandemic made collaboration more complicated, teams at ProSiebenSat.1 had exhausted the limits of the capabilities offered by Microsoft tools such as MS Whiteboard and PowerPoint. While MS Whiteboard was fine for quick sketches, everyone agreed it was simply not intended for collaboration. The tool made sharing content difficult, and it wasn’t possible to seamlessly embed the multimedia assets that teams were discussing every day.

I love that you can grab all the relevant content and put it in your board so everyone can see. That helps us get feedback, and visual boards are so fun to work with.

 Christoph Kloth, Vice President Project & Portfolio Management at ProSiebenSat.1 Tech Solutions

ProSiebenSat.1 saw results soon after switching to Miro. Teams across the organization began using Miro for everything from process engineering to OKR planning, from Agile ceremonies to TV production brainstorming. They instantly appreciated how intuitive it was to learn: people could pick it up after a five-to-10-minute intro.

As a company rooted in creativity, it’s vital that teams can incorporate multimedia assets into the tools they use to run meetings. Some even switched from PowerPoint to Miro, where they’re able to seamlessly add photos, video clips, and other assets into the board to build context and communicate the big picture.

ProSiebenSat.1 teams co-create in Miro using multimedia assets

To manage production timelines and ensure meetings are on track, many teams are using Miro’s extensive template library. In addition, there are times when ProSiebenSat.1 team members are now using Miro in place of PowerPoint to create interactive, compelling presentations.

 It’s great to see Miro being used as a presentation tool. I never would have imagined it as a substitute for PowerPoint.

 Philipp Slupina, Director, IT and Demand Portfolio at ProSiebenSat.1 Tech Solutions

As Director of IT Demand and Portfolio Management, Philipp Slupina’s job is to ensure the company is adopting tools that are aligned with their IT strategy. He sees Miro as a critical tool that has already helped the company transition to hybrid work more smoothly.

Running cross-functional workshops at scale

As a digital and creative company, workshops are a huge part of how work gets done at ProSiebenSat.1, and Miro has become an integral part of those workshops.

The flexibility of the whiteboard combined with the structure of templates makes it easy to spin up a quick brainstorming session, plan out strategies, map OKRs, and facilitate design thinking.


Less time spent in meeting preparation

While it used to take Christoph’s team about two days to prepare a workshop, now it just takes half a day. Plus, everything is documented on the board, so the team can refer back to the outcomes and iterate on them for the future.

Equally important, Miro has diversified how people contribute. Participants now feel like they can share in the way that feels best to them, whether it’s with sticky notes, voting, or commenting in real-time.

The best benefit coming out of the pandemic is that we are now giving everyone an immediate way to interact.

 Philipp Slupina, Director, IT and Demand Portfolio at ProSiebenSat.1 Tech Solutions

Here are some of the diverse workshops ProSiebenSat.1 is enhancing with Miro.

1. Hybrid IT workshops

The ProSiebenSat.1 Tech Solutions team has a high-stakes job. They collaborate across the company to create software that helps the production teams find video content, create stories, and plan out what they aim to broadcast on TV channels. Now the team does many of those things in Miro: from designing IT processes, to Agile ceremonies and running workshops. Crucially, Miro gives the Tech Solutions team a sustainable tech environment from which they can foster innovation by supporting the teams who are creating new business models.

Miro allows teams to come together to map out processes, ask questions about if and how they work, pinpoint hurdles or deviations, and determine whether the process should be automated. This includes solving all kinds of organizational problems from assigning new laptops to creating a knowledge base for document storage.

2. OKR and strategy workshops

To execute OKR planning and map out strategy, the Tech Solutions team uses Miro to discuss and plan their goals for the future—everything from the next quarter to the next year—with 30 or more leaders at a time.

We use Miro capabilities to show dependencies, make work visible, and discuss needs for alignment. I think Miro has improved alignment across our divisions and our company.

 Christoph Kloth, Vice President Project & Portfolio Management at ProSiebenSat.1 Tech Solutions

ProSiebenSat.1 teams use Miro for OKR planning across teams

3. Agile and moderation workshops for design thinking

Before Miro, teams at ProSiebenSat.1 ran Agile workshops in person. Given the complexity of these workshops, running them remotely seemed untenable. Now, though, they can’t imagine going back to in-person only. Teams value how remote and hybrid workshops keep everyone engaged and allow the output to live on in a Miro board for future reference (with no additional work transcribing paper sticky notes). Using Miro’s intuitive tools, facilitators teach Agile principles so teams can communicate more effectively, better engage in design thinking, and even facilitate workshops of their own.

As a matter of fact, Miro has enabled ProSiebenSat.1 to promote design thinking throughout the company as a whole. The digital world is fast-paced, and to stay agile, Christoph and his teams are actively working to learn about different methods for using templates to quickly spin up a workshop and share outcomes.

When you use physical materials you have to decide what to use and whether there’s enough space for your notes. In Miro, the next workshop is on the same page as the previous one. The work can just continue.

 Christoph Kloth, Vice President Project & Portfolio Management at ProSiebenSat.1 Tech Solutions

Miro’s infinite canvas provides a great space for ProSiebenSat.1’s Design Workshops

Building the foundation for the hybrid future of work

Some digital media companies are unsure which solutions they need to enable hybrid models. And it’s true that roles like camera work and production will always be on site. Nevertheless, digital infrastructure must facilitate remote collaboration.

We have creatives and designers who want to be together and some who are creative at home. Let’s take the best learnings from both scenarios and combine them somehow.

 Philipp Slupina, Director, IT and Demand Portfolio at ProSiebenSat.1 Tech Solutions

ProSiebenSat.1 was using Miro for hybrid workshops pre-pandemic. Now they plan to continue using the platform to support this new future of work, in which teammates continue to collaborate and create across locations. They’re especially excited to use Miro Smart Meetings, which leverage a central hub where meeting organizers design, manage, and run meetings through a guided experience. It has every essential tool for running a meeting, allowing participants to add interactive content or launch activities like voting and breakouts.

Moreover, Christoph and his teammates appreciate the flexibility of Miro, which allows teams to innovate to their heart’s content. He foresees the use of an interactive display using Microsoft Surface Hub and Microsoft sensing video conferencing technology, which can create a better hybrid conference room experience.

For Christoph, it is important for teams to continue iterating on the hybrid experience in a way that just isn’t possible for on-site-only work. For example, to manage complex projects, he and his teams have started kicking things off with a short, in-person workshop to meet collaborators and get to know them, and then running the rest of the work remotely.

Scaling collaboration across the organization

For any enterprise software, security and scalability are paramount.

ProSiebenSat.1 uses the Azure Active Directory (Azure AD) integration to manage access. This makes it easy for the IT and security team to automatically provision users, and it removes risk around employees who leave the team, since the system automatically deactivates the account once someone departs.

The company uses their own Service Platform to process requests. After a successful request, users are automatically transferred to the respective Active Directory and given access to Miro, which means the team only has to confirm or deny their access once.

To scale usage, ProSiebenSat.1 is enrolled in the Flexible Licensing Program. This allows them to add new users easily, in real-time, at no cost, helping to easily drive collaboration across teams and business units.

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