Publication by Miro about the future of distributed teamwork

How exactly can Miro impact a team? We asked our customers to find out

November 17, 2020

During his lifetime, Carl Sagan was known for many things. He was an astronomer, astrophysicist, television producer, screenwriter, and celebrity-thinker who made advanced astronomy accessible to the layman and opened the window to space for millions of people around the world.

For those without the time to read one of his books, we can remember him through some of the quotes he left behind. One of my favorites goes like this:

“Who are we, if not measured by our impact on others? That’s who we are! We’re not who we say we are, we’re not who we want to be ~ we are the sum of the influence and impact that we have, in our lives, on others.”

Brad Sanzenbacher

Strategic Storytelling Lead at Miro


Brad is a writer with a passion for helping teams communicate with clarity, fun, and humor. He brings his past experience as a teacher, video producer, and sales professional to Miro to help teams collaborate across functions. He lives in Boulder Creek, CA with his wife and pets.

This quote gives us all something to strive for as individuals, and in a business context, it’s just as relevant. As companies aim to brand themselves as innovators and crown themselves as leaders in their fields, none should forget that first and foremost, they are defined by the impact they have on their customers.

The challenge that Sagan presents to us, however, is that impact is difficult to measure. Companies can measure their sales in dollars and units. They can also measure NPS scores to understand customer satisfaction. But impact? That’s an entirely different question.

At Miro, we take this question to heart. That’s why this year we conducted our first-ever Customer Impact Survey to help measure the impact our platform makes on the teams that use it. Over 1,200 users of Miro’s enterprise plan answered questions about their experience with our product and the value they’ve received from it. The findings left us feeling pretty good about ourselves.

Key Finding 1: Miro improves engagement during meetings

One of the most validating findings was that Miro improves engagement during virtual meetings. On average, users reported a 60% improvement in their team’s engagement during meetings. Given the challenges of remote work and the mental fatigue caused by back-to-back video conferences, the ability to improve engagement this dramatically is an impact we’re proud to make.

Key Finding 2: Miro makes it easier to convey ideas

Our users are also extremely confident that Miro makes it easier to convey ideas clearly to stakeholders. Given that millions of workers spend vast amounts of time each day typing ideas out in emails, messages, or shared documents, we are pleased to see that Miro’s visual-first approach to diagramming solutions and workflows improves this process for our users by 58%.

Key Finding 3: Miro helps create connection between teams

Eight months into the COVID pandemic, by now we’ve all seen first-hand that remote work can be lonely. For some of us, we haven’t seen our colleagues in months. Others who have started new jobs since March have never met our colleagues in person. We were happy to see that 83% of Miro users “agree” that Miro helps them feel more connected to their teams, and 32% said they “Strongly Agree” this is true. We feel this impact is critical in helping teams stay engaged, love their jobs, and maintain their mental health during the pandemic.

These are just a few of the findings from our Customer Impact Survey. While our whole team is certainly pleased with the positive impact we’ve left on our users, we’re always looking for new ways to unlock value, drive collaboration, and help our users create the next big thing. We hope in doing so we can make Carl Sagan proud.

2020 Customer Impact Survey

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