SCAMPER Model
View current and existing problems through the seven different SCAMPER lenses that help with brainstorming, creative thinking, and exploring new possibilities.
About the SCAMPER Model
What is a SCAMPER brainstorm?
SCAMPER is a brainstorming method developed by Bob Eberle, an author of creativity books for young people, who introduced it in his 1971 book SCAMPER: Games for Imagination Development. In this clever method, you’ll find 7 different questions to encourage and inspire your team to approach a problem through 7 unique filters. By asking your team to think through a problem using this framework, you’ll unlock fresh, innovative ways to understand the problem you’re trying to solve.
What does the SCAMPER acronym stand for?
Substitute
Combine
Adapt
Modify (also Magnify and Minify)
Put to another use
Eliminate
Reverse
These keywords refer to 7 thought-provoking questions to ask during your brainstorm. The goal is to help you dig deep to find innovative solutions to problems your team or company faces. The 7 filters used for this exercise represent the questions necessary for busting through creative blocks to discover new ways to work.
When to use the SCAMPER model
Is your team in a rut? Have you had a lingering problem that can’t seem to be solved? Are you starting a new initiative at work? SCAMPER is a great way to get unstuck and move past stagnant, outdated ideas to new, more enlightened ones. Use this technique to help your team explore outside traditional ways of thinking through 7 different perspectives.
SCAMPER is considered one of the easiest, most direct brainstorming methods. The simple technique is based on the idea that what’s new is actually based on something that already exists. Any and all responses are welcome, no matter how random or illogical.
How do you use the SCAMPER method?
Starting a remote SCAMPER-based brainstorm is easy. Just open up your Miro Template and get started with the pre-populated layout. Pro Tip: the way to SCAMPER is nonlinear. If you’re moderating your team’s brainstorming, feel free to bounce fluidly between questions.
Step 1: Align your team to the problem you’re trying to solve.
This goes without saying for every brainstorm, but it’s important to set clear goals before you start scampering.
Step 2: Begin working through each letter in SCAMPER.
Here is a breakdown of the method, and some questions to help you get your team’s creative juices flowing.
Substitute: The questions to ask here are: What can you substitute or change—whether that’s your product, problem, or process? How can you substitute it for something else entirely?
Combine: When you get to this stage, you should consider how to combine two or more parts of your process or product in the hopes of achieving something new and different. For : perhaps two of your product features are getting in each other’s way. Can they be combined to create a more efficient customer experience?
Adapt: During the “adapt” phase of your brainstorm, think through what can be added, tweaked, or modified in your product or process to make it better. Sample questions include: How can we adjust the existing product? How can we make the process more flexible?
Modify: Could you modify the product, problem, or process to improve results? Can you change the process to work more efficiently?
Put to another use: Can the product or process be applied to a different use, or used in another way? What benefits would be gained by using the product elsewhere?
Eliminate: What can be removed or simplified? How can you achieve desired results without it? This step is all about purging aspects that do not bring anything to the table.
Reverse: Could your team rearrange or interchange elements to improve results? Is flipping your product or process on its head something your team should consider? Yes.
How is SCAMPER used in creative thinking?
The seven different SCAMPER questions are designed to inspire creative thinking by looking at a problem or solution through different lenses, which are not prescriptive. Any and all ideas are welcome to enhance this ideation exercise.
What are the advantages of SCAMPER?
The SCAMPER method encourages creativity in brainstorming by removing boundaries and also promotes constructive problem-solving among teams. For an optimal SCAMPER brainstorming session, it’s important to promote an environment that encourages new ideas where nobody feels that their contributions are dismissed.
What are examples of SCAMPER?
The SCAMPER method is designed to enhance creative thinking in problem-solving and examples of this can be seen across teams in the workplace and also with children in the classroom.
Get started with this template right now.
Disney Creative Strategy Template
Works best for:
Business Management, Ideation, Brainstorming
Know who knew a little something about coming up with ideas that set imaginations alight? Walt Disney. And he inspired the Disney Creative Strategy, an approach that establishes three types of thinkers—dreamers, realists, and critics—and gives each the space to do clear thinking. Your team will go through an engaging exercise of adopting the three mindsets, where they’ll focus on a specific aspect of the idea. The Disney Creative Strategy has a way of yielding brilliant ideas and great products. That’s why it’s used successfully by organizations of all kinds and sizes.
4Ps Retrospective
The 4Ps Retrospective template offers a structured framework for teams to reflect on past iterations or projects using the 4Ps model (Praise, Problems, Possibilities, and Plans). It provides elements for sharing positive feedback, identifying challenges, exploring opportunities, and setting action plans. This template enables teams to conduct retrospectives systematically, generate actionable insights, and drive continuous improvement. By promoting a balanced and comprehensive approach, the 4Ps Retrospective empowers teams to enhance collaboration, boost morale, and achieve their objectives effectively.
Value Chain Analysis Template
Works best for:
Leadership, Strategic Planning, Workflows
First coined by Harvard Business School professor Michael Porter, the value chain analysis helps your team evaluate your business activities so you can find ways to improve your competitive advantage. A value chain is a set of activities that a company performs in order to deliver a valuable product from start to finish. The analysis itself allows your team to visualize all the business activities involved in creating the product—and helps you identify inefficiencies, bottlenecks, and miscommunication within the process.
Brand Strategy Template
Works best for:
Marketing
Develop a brand strategy for new and existing brands with this fully guided Brand Strategy Template. Find new ways to build your brand and set your business up for success.
Learning Loop Retro Template
Works best for:
Retros, Agile
The Learning Loop Retro template is a powerful tool designed to help teams reflect on their projects by recognizing successes and identifying areas for improvement. This template is part of Miro's Intelligent templates, which streamline workflows and keep teams engaged by integrating AI, interactive tools, and seamless integrations. One key benefit of the Learning Loop Retro template is its ability to drive continuous improvement. By regularly reflecting on their work and identifying areas for enhancement, teams can consistently elevate their performance and achieve better outcomes.
Event Planning Template
Works best for:
Planning, Workshops
Whether you’re planning a product launch, fully remote conference, or milestone event, the Event Planning Template will act as a visual checklist and map for all the details you need to consider before the big day. The Event Planning Template is an adaptable way to make sure the creative and strategic vision of your event doesn’t get lost in the details. By mapping out different sections - from the marketing plan, to the agenda, to snacks and swag for guests — you and your team can focus on the details most important to your functions, and collaborate as needed when overlaps occur.