Product Voice Design toolkit
The Product Voice Design toolkit features various tools that allow your team to design guidelines on how your products speak to people through written or spoken words.
The Product Voice Design toolkit features various tools that allow your team to design guidelines on how your products speak to people through written or spoken words. It helps you establish more human relationships with your customers by creating better conversations that improve people's experience and ultimately increase brand loyalty, brand equity, and ROI.
The toolkit is the result of the longstanding work in Content Strategy and UX Writing with corporate clients in Italy, during which we crafted and refined these tools to be comprehensible and useful. We wouldn't want you to waste your time creating documents that no one will read or use.
When to use our Product Voice Design toolkit?
Whether you have already established brand guidelines or not, this toolkit comes in handy when creating or redesigning a physical or digital product.
Starting from your brand assessment, you will define step-by-step how your product talks and adapts to users and situations.
In the end, you'll come up with clear and well-defined guidelines, including style rules and a glossary, that will help you create a coherent, memorable, and consistent experience that people will enjoy.
How does the Product Voice Design toolkit work?
We will guide you through a journey in which you'll define your product voice:
First, you'll immerse yourself in the topic thanks to a brief introduction that explains why it is essential to take care of your product voice;
Then follows the brand assessment: what is its personality? How would you define its voice?
Afterward, you will consider your specific product and its audience and see how your brand voice adapts and builds your product voice. For instance, think about how the brand voice can vary if you talk to your final customer or your employees, and how the product voice needs to consider the context and people's emotions;
Finally, you will define the rules and the glossary to help your writer deliver coherent and pleasant conversations saving time and improving quality. And now, you can start designing the entire product, down to the last detail.
Get started with this template right now.
Eisenhower Matrix Template
Works best for:
Leadership, Strategic Planning, Prioritization
Have an overwhelming list of to-dos? Prioritize them based on two key factors: urgency and importance. It worked for American president Dwight D. Eisenhower, and it can work for you—this decision-making framework will help you know where to start and how to plan your day. With our template, you can easily build an Eisenhower Matrix with a quadrant of key areas (Do, Schedule, Delegate, and Don’t Do) and revisit it throughout the day as your priorities change.
HEART Framework Template
Works best for:
Desk Research, Project Management, User Experience
Happiness, Engagement, Adoption, Retention, and Task Success. Those are the pillars of user experience — which is why they serve as the key metrics in the HEART framework. Developed by the research team at Google, this framework gives larger companies an accurate way to measure user experience at scale, which you can then reference throughout the product development lifecycle. While the HEART framework uses five metrics, you might not need all five for every project — choose the ones that will be most useful for your company and project.
Multiple-Product Roadmap
Works best for:
Planning, Mapping
The Multiple Product Roadmap template empowers product managers to visualize and manage multiple product initiatives effectively. By providing a centralized view of project timelines, dependencies, and milestones, this template fosters alignment and transparency across teams. With sections for prioritizing initiatives, tracking progress, and communicating updates, it enables teams to coordinate efforts and drive collective success. This template serves as a strategic tool for planning and executing product roadmaps that align with organizational goals and drive business growth.
Persona Empathy Map & Canvas
Works best for:
Product Management, Empathy Map
The Persona Empathy Map & Canva by Sophie RAOUL template helps you delve deep into your customers' minds. Create comprehensive personas and empathy maps to better understand your audience's thoughts, feelings, and behaviors. This tool is perfect for developing customer-centric products and marketing strategies. Ideal for UX designers, marketers, and product managers aiming to enhance user experience.
Workshop: How to Build a User Centric Roadmap
Works best for:
Research & Design
Create user-focused product plans with the Workshop: How to Build a User Centric Roadmap template. This tool helps you prioritize features based on user needs and feedback. Use it to align your team around user-centric goals, ensuring your product development efforts are driven by real user insights. Ideal for product managers and teams looking to enhance their product's user experience and ensure it meets customer expectations effectively.
Reflection Island: End of Year Team Retro
Works best for:
Retrospectives, Agile Methodology, Meetings
The Reflection Island: End of Year Team Retro template offers a creative and themed approach to retrospectives, perfect for wrapping up the year. It provides elements for reflecting on achievements, challenges, and goals using a tropical island theme. This template enables teams to celebrate successes, learn from setbacks, and set intentions for the upcoming year in a relaxed and enjoyable atmosphere. By promoting reflection and celebration, the Reflection Island: End of Year Team Retro empowers teams to strengthen bonds, boost morale, and start the new year with renewed energy and focus effectively.