How to present product features? A quick guide

Presenting product features effectively can be the difference between catching your audience’s attention and losing it. When done right, it not only informs but also excites and persuades. Let’s dive into practical steps on how to present product features in a way that truly resonates.

Know your audience

To present product features effectively, tailor your message to your audience's specific needs. Here are practical examples:

• For decision-makers: Highlight features that demonstrate ROI. For instance, when presenting to a VP of Product, emphasize features like project roadmaps or budget planning templates that showcase measurable value.

• For end-users: Focus on usability. Show how intuitive features like drag-and-drop functionality or real-time collaboration save time and reduce frustration.

• For technical audiences: Dive deeper into performance and integrations. Explain how your product integrates seamlessly with tools like Jira and Slack to simplify workflows for software developers.

By speaking your audience’s language, you make your features more relevant and impactful.

What makes a feature stand out?

Not all features are equally important. Focus on the ones that resonate with your audience. Practical examples:

• Feature vs. Benefit: Highlight “automated task prioritization” as a feature, but frame the benefit as “save hours of manual work and focus on high-impact tasks.”

• Customer pain points: If teams struggle with remote collaboration, emphasize features like real-time and async updates, which bridge communication gaps.

• Specific use cases: For a project manager, showcase timeline visualization tools to keep teams aligned on deadlines.

Clear connections between features and benefits ensure your message lands.

Structure your presentation logically

Organizing your presentation in a clear and engaging way ensures your audience stays focused on the value your product delivers. Follow these steps for a well-structured presentation:

• Start with the problem: Begin by addressing the challenge your audience faces. This creates immediate relevance. For example: “Remote teams often face miscommunication and lost context, leading to missed deadlines and frustration.”

• Introduce the solution: Follow up with how your product solves that problem. For instance: “Our AI-powered platform centralizes all collaboration efforts in one place, making teamwork seamless and efficient.”

• Group related features: Organize features into logical groups that align with workflows. For example, present tools like visual templates, sticky notes, and Kanban boards together to demonstrate how they streamline brainstorming and project management.

• Conclude with results: End your presentation by showcasing the impact of these features. Use specific data points or testimonials, like: “Our customers report completing projects 30% faster after adopting our solution.”

Use visuals to clarify and captivate

Visuals are a powerful way to make complex features more digestible and engaging. Here’s how to use them effectively:

• Screenshots: Display your product in action. For example, show a collaborative board with team members adding sticky notes in real time.

• Video walkthroughs: Create a short video that explains how to use specific features, like setting up integrations with other tools.

• Infographics: Use diagrams to break down workflows, such as how templates guide teams from brainstorming to actionable plans.

Visual aids not only enhance understanding but also make your presentation more memorable.

Highlight your unique selling points

Your unique selling points (USPs) are the features or functionalities that set your SaaS product apart. Here’s how to effectively highlight them with practical steps:

• Focus on solving specific customer problems: Show how your product directly addresses challenges your audience faces. For example:

Automated workflows: “Eliminate repetitive tasks and save your team hours every week with automated processes.”

Real-time analytics: “Get actionable insights instantly to make data-driven decisions faster.”

• Use comparisons to competitors: Clearly demonstrate what makes your product unique. For instance:

“Unlike other platforms, we offer unlimited user seats at no extra cost.”

“Our tool provides one-click integrations with over 200 apps, compared to the standard 50.”

• Highlight quantifiable benefits: Use data and metrics to back up your claims. Examples include:

“Reduce onboarding time by 50% with our step-by-step guided setup.”

“Teams report a 30% increase in productivity after implementing our platform.”

• Leverage customer-focused language: Frame your USPs in a way that resonates with your audience. Instead of saying, “We offer advanced security protocols,” explain, “Keep your data safe with enterprise-grade encryption and compliance with GDPR and SOC 2.”

• Showcase specific, standout features: Make sure your audience understands why your features matter. Examples include:

Custom dashboards: “Create dashboards tailored to your team’s priorities, ensuring everyone has the information they need at a glance.”

Drag-and-drop builder: “Build workflows effortlessly without needing technical expertise.”

• Include visuals and demos: Demonstrate your USPs in action through screenshots, videos, or live demos. For example, show how an integration works seamlessly or how a feature simplifies a complex workflow.

By focusing on clear, specific benefits and using language that resonates with your audience, you’ll make your USPs more memorable and impactful.

Tell a story around your features

Stories are a powerful way to make your features relatable and memorable. Instead of listing technical details, weave them into narratives that connect emotionally with your audience.

Start with real-world challenges your audience might face. For example, imagine a project manager trying to align their team across different time zones. The constant back-and-forth leads to missed deadlines and frustration. Now introduce your feature as the solution: “With timeline visualization, they can create a clear roadmap that everyone understands, keeping the team aligned and productive.”

You can also create customer personas to help your audience see themselves in your product’s use case. For instance: “Meet Alex, a UX designer at a growing startup. Alex uses wireframing tools to quickly collaborate with their team, speeding up prototyping and impressing stakeholders with polished designs.”

Finally, use before-and-after examples to highlight transformation. Describe how workflows looked before your product and how your features improved them. For instance: “Before adopting this platform, teams spent hours consolidating meeting notes and action items. Now, everything is captured and organized in real time, reducing follow-up time and keeping projects on track.”

By crafting these types of stories, you make your product features more engaging and show your audience the real value they can bring to their lives or work.

Leverage customer testimonials

Social proof validates your claims and builds trust. Use examples like:

• Quotes: “The collaboration tools have completely transformed how we plan our projects. We’re now 20% more efficient.”

• Case studies: Share how a company used your product to streamline workflows, cut down meeting times, or achieve faster project delivery.

• Video testimonials: Highlight a customer’s journey, showing how they integrated your product into their workflow and the tangible results they achieved.

Testimonials add authenticity and credibility to your presentation.

Anticipate and address objections

Addressing potential concerns upfront removes hesitation and builds confidence. Examples include:

• “What about data security?”: “Our platform complies with global security standards like GDPR and SOC 2, ensuring your data is fully protected.”

• “Is it worth the cost?”: “Customers save an average of 10 hours per week using our automation features, which quickly offsets the subscription price.”

• “Will it integrate with my tools?”: “Our product connects seamlessly with Jira, Slack, and over 100 other apps to fit perfectly into your existing workflows.”

Acknowledging and resolving these concerns helps overcome barriers to adoption.

End with a clear call to action

Wrap up your presentation by guiding your audience toward the next step. Practical examples:

• Free trial: “Ready to experience our powerful features? Sign up for a free trial today and see the difference for yourself.”

• Product demo: “Want to explore how our product works? Book a live demo with our team to discover how it can solve your specific challenges.”

• Learn more: “Visit our resource hub for detailed guides and examples of how teams like yours use our platform to innovate faster.”

A strong, actionable CTA ensures your audience knows how to move forward.

Leverage your product feature presentation with Miro

Presenting product features effectively is crucial for capturing your audience’s attention and driving engagement. You can use Miro's feature planning template to organize visually your team's work and succeed on your next product feature presentation. Or explore our +115 templates collection for Product Management to start faster.

Ready to get started? Miro offers a collaborative platform tailored for product managers looking to enhance their workflows, streamline communication, and foster innovation within their teams. With Miro, you can create interactive roadmaps, conduct brainstorming sessions, and facilitate design sprints effortlessly.