Strategy & Planning

Digital Campaign Planning

The main goal of this digital campaign planning template is to help teams plan and structure campaigns in a consistent and process driven way. The key focus of this planning template is to show a top line view of a brand's digital campaigns output. Through keeping all of the planning elements in Miro, teams can easily work together and collaborate on developing 360 plans that cover all aspects of their digital marketing efforts.

There is also a creative and messaging area which could be used for brainstorming and keeping all relevant assets / ideas and messages related to a particular campaign closely linked to the overall plan. In that way, people who are not necessarily exposed to all details of the campaign will be able to view and understand the reasoning behind a particular campaign approach.


Adrian Radev image
Adrian Radev
Social Media Strategy @University of Westminster
I am a content strategy and social media professional based in London. Currently at the University of Westminster where I cover all things social, content strategy and content development.

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