🧠 Empathy Map
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
About
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
The map creates a visual representation of your audience's perspective, which is a super useful way to inform product development, communication strategies, and user experiences.
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For who and for when?
Product Teams typically create Empathy Maps during the research and design phase in order to gather insights and develop empathy for the user.
UX Designers and Marketers use the overview to inform and validate their work. By putting ourselves in the shoes of the customer, we can better validate whether our work is meeting hte mark.
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Why use this template?
Gets you inside your audience's head
A visual representation of your audience's perspective
Build empathy and a deeper understanding of your audience
Create better products and experiences that truly resonate
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Credits
Credits to Dave Gray for devising the original Empathy Map 🙌.
And credits to the CNVS visual workshop toolkit for the hand drawn illustrations.
Get started with this template right now.
Example Mapping Template
Works best for:
Product Management, Mapping, Diagrams
To update your product in valuable ways—to recognize problem areas, add features, and make needed improvements—you have to walk in your users’ shoes. Example mapping (or user story mapping) can give you that perspective by helping cross-functional teams identify how users behave in different situations. These user stories are ideal for helping organizations form a development plan for Sprint planning or define the minimum amount of features needed to be valuable to customers.
Mix-and-Match Template
While unrestricted brainstorming may initially seem ideal, it has been discovered that creativity flourishes when there are limitations. The Mix-and-Match Template is an excellent tool for quickly generating diverse insights. Its structured framework facilitates the generation of new ideas at the intersection of different topics.
Root Cause Evaluation Template
When you first encounter a complex situation, it's not common to immediately delve into its underlying causes and effects. Often, we grasp the overall picture but fail to separate the problem from its surrounding circumstances. Root Cause Evaluation provides a method to better understand the interconnected factors that have contributed to the current situation.
Design Thinking: Empathy Map
Works best for:
Market Research, Research & Design
Empathy Map 1-2 captures detailed user insights by focusing on their thoughts, feelings, and behaviors. This template helps you create user-centered products by ensuring you understand and address the real needs of your users.
Empathy Map Canvas
Works best for:
Research & Design, Market Research
Empathy Map Canvas is an essential tool for capturing user insights. By visualizing what users think, feel, and experience, you can create more effective and user-friendly designs. This template is perfect for teams focused on user-centered design.
IASA - Service Blueprint Canvas
Works best for:
Research & Design
The IASA Service Blueprint Canvas helps visualize service interactions and processes in detail. This template is perfect for analyzing and improving service delivery. Use it to align teams, identify pain points, and enhance customer experiences. It's ideal for creating a shared understanding of service dynamics and fostering collaboration among stakeholders, ensuring a seamless and efficient service delivery process.