Conversion Funnel Backlog Template
Bring together data around potential pain-points and opportunity areas.
About the Conversion Funnel Backlog Template
Conversion funnel backlogs can help early or growth-stage product managers understand how to improve their conversion rate.
The conversion funnel backlog represents two sides of your product: the quantitative (numbers-based) data around drop-off rates and potential pain points in your funnel, and the qualitative (word-based) data such as the backlog of ideas and opportunity areas.
The funnel model allows your product team to focus on areas with visible drop-off rates. Once your team knows what stage has low conversions, you can focus on improving the numbers until a high-growth opportunity appears somewhere else in the funnel.
What is a conversion funnel backlog?
A conversion funnel backlog allows your team to visualize potential buyer flow and conversion pathways and turn them into paying customers. Your customers may visit your website via search engine results pages, content marketing, social media, paid advertising, or cold outreach. By analyzing each stage of the process, you can figure out what to do to improve the user flow.
There are typically five stages in the funnel backlog:
Acquisition: How do your customers find you?
Activation: How quickly can you get your customers to the “aha moment”?
Retention: How many customers are you retaining? Why are you losing other customers?
Referral: How can you turn your customers into advocates?
Revenue: How can you increase your product or service’s profitability?Each stage can be improved with new ideas, and by keeping track of (positive) conversion rates and (negative) drop-off rates.
When to use conversion funnel backlogs
You can develop conversion funnels for many different scenarios, including:
Registration and login funnels: what steps or dead ends in the process prevent users from signing up for your product or service?
Tutorial funnels: are users becoming confused, bored, or stalled by a performance issue (such as a need for more interactivity)?
In-app purchase funnels: why are your users abandoning your checkout screen?
Upgrade-to-pro funnels: what can you learn about users most engaged with your app, and their behavioral patterns?
Level completion funnels: for gamified apps or experiences, how can you balance easy and challenging skill level offerings with encouraging repeat users?
Search funnels: how long does your website take to deliver results or respond? What results are you failing to deliver (that could be used as content gap analysis data)?
Cancel subscription “winback” funnels: how can you use drop-offs to create conversions? How can re-engagement messaging or promotions lead to acquiring customers again?
How to use the conversion funnel backlog template
Get started by selecting the conversion funnel backlog template, then take the following steps to make one of your own.
1. Review each funnel stage and plot out conversion rates
Review the conversion rate data from your analytics dashboard and update the in-between funnel conversion rate percentages. Focus your team’s energy (and ideas) on areas with the lowest rates (for example, revenue or referral).
2. Brainstorm as a team
Ask your team to brainstorm ideas, prioritizing low-conversion areas, then adding activities to maintain high-conversion areas. Use sticky notes to jot down ideas and place them on the funnel.
3. Prioritize ideas
Start by prioritizing 1-2 ideas that are actionable. Ask everyone to vote on which ideas to prioritize in the lowest conversion areas. Once there’s a clear winning idea (or two), assign team members responsibility to make it happen.
3. Review regularly
Review your conversion funnel backlog regularly. After testing or implementation periods end, collect the results and data to keep this conversion funnel updated. You can decide if other funnel stages need urgent attention, as drop-off rates shift higher or lower down the funnel. Make sure to tie your results back to a bigger impact, too. Link these conversion funnel ideas back to strategic planning documents to always keep it top-of-mind.
Get started with this template right now.
Action Plan Template
Works best for:
Education, Project Management, Project Planning, Kanban
Why create an action plan? Long-term business strategies and goals are only good if you can make them a reality—by accomplishing every small task along the way. An action plan lists those tasks and lays them out in clear detail. It helps you keep everything in order, make sure nothing is missed, and get stakeholders on the same page to complete a project quickly and effectively. This template will help you write an action plan that’s SMART: Specific, Measurable, Actionable, Realistic, and Time-bound.
MoSCoW Matrix Template
Works best for:
Ideation, Operations, Prioritization
Keeping track of your priorities is a big challenge on big projects, especially when there are lots of deliverables. The MoSCoW method is designed to help you do it. This powerful technique is built on a matrix model divided into four segments: Must Have, Should Have, Could Have, and Won’t Have (which together give MoSCoW its name). Beyond helping you assess and track your priorities, this approach is also helpful for presenting business needs to an audience and collaborating on deliverables with a group of stakeholders.
Simple Project Plan Template
Works best for:
Project Management, Strategic Planning, Project Planning
A simple project is a North Star for your team, helping them answer any big questions about the project. The project plan should describe the nature of the plan, why you’re doing it, how you’ll make it happen, how you’ll carry out each step of the process, and how long each step is projected to take. If you’re a project manager or team lead, use this template to start a simple project plan, which can then be adapted to suit internal team projects or external client partner projects.
Kanban Framework Template
Works best for:
Kanban Boards, Agile Methodology, Agile Workflows
Optimized processes, improved flow, and increased value for your customers — that’s what the Kanban method can help you achieve. Based on a set of lean principles and practices (and created in the 1950s by a Toyota Automotive employee), Kanban helps your team reduce waste, address numerous other issues, and collaborate on fixing them together. You can use our simple Kanban template to both closely monitor the progress of all work and to display work to yourself and cross-functional partners, so that the behind-the-scenes nature of software is revealed.
Working Backwards Template
Works best for:
Desk Research, Strategic Planning, Product Management
Find out how to use the Working Backwards template to plan, structure, and execute the launch of a new product. Using the template, you’ll figure out if the product is worth launching in the first place.
Entity–Relationship Diagram (ERD) HR Management System Template
Works best for:
ERD
The Entity–Relationship Diagram (ERD) HR Management System Template in Miro is designed to streamline the management of employee-related information and processes within an organization. This template allows for the visualization and organization of complex HR systems, making it easier to understand relationships and processes. It enables users to map out departments, positions, and employee details, including attendance records, payroll, and performance reviews.