Behavior Design Mapping (Journey)

This map is a behavior micro-journey and should be feeding from a higher level map.

This map could be adapted to be used for building a new product as well as improving existing ones using Behaviorial Science Principles.

It includes the Components of the COM-B Model to make sure that what you are building still does not cause unnecessary friction (sometimes designing for friction is good).

This Journey should help you understand from a behavior perspective what is making an experience difficult for you customer or user.

You should already know a chosen behavior you are looking to drive and then map backwards from that behavior.

The Lanes

The Map has different lanes:

Stages: These can help you understand the high level organization of the actions

Actions: The behaviors the actors have to perform (these should be observable)

Friction: The friction level in the experience

Influences on Behavior: Using the COM-B model to map

Capability

Motivation

Opportunity

Intervention Strategy Ideas: Things we can think of that would be able to deal with the barriers influencing the behavior.

Other Possible lanes: Depending on your project you may want to add other lanes.