Behavior Design Mapping (Journey)
This map is a behavior micro-journey and should be feeding from a higher level map.
This map could be adapted to be used for building a new product as well as improving existing ones using Behaviorial Science Principles.
It includes the Components of the COM-B Model to make sure that what you are building still does not cause unnecessary friction (sometimes designing for friction is good).
This Journey should help you understand from a behavior perspective what is making an experience difficult for you customer or user.
You should already know a chosen behavior you are looking to drive and then map backwards from that behavior.
The LanesThe Map has different lanes:
1. Stages: These can help you understand the high level organization of the actions
2. Actions: The behaviors the actors have to perform (these should be observable)
3. Friction: The friction level in the experience
4. Influences on Behavior: Using the COM-B model to map:
Capability
Motivation
Opportunity
5. Intervention Strategy Ideas: Things we can think of that would be able to deal with the barriers influencing the behavior.
6. Other Possible lanes: Depending on your project you may want to add other lanes.
This template was created by Robert Meza.
Get started with this template right now.
Scenario Mapping Template
Works best for:
Desk Research, Mapping, Product Management
Scenario mapping is the process of outlining all the steps a user will take to complete a task. The scenario mapping template helps you create a visual guide to what different personas are doing, thinking, and feeling in different situations. Use scenario mapping to outline an intended or ideal scenario (what should happen) as well as what currently happens. If you’re trying to outline the ideal scenario, user mapping should take place very early on in a project and can help inform user stories and the product backlog. If you’re just trying to get a better sense of what currently happens, you can do user mapping when conducting user interviews or observation.
User Story Mapping with Walkthrough
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Customer Journey Map
The Bluefruit Software user story mapping template offers a framework to help businesses prioritise software development.
Experience Map
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Customer Journey Map
Experience mapping looks at your customer’s end to end experience with your brand to identify areas ripe for improvement and innovation.
Customer Journey Map by Columbia Road
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Customer Journey Map
The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.
User Research Kick-off Canvas
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Customer Journey Map
The User Research Kick-off canvas aims to open the research conversation to create alignment, input, collaboration and engagement with stakeholders early in your research journey, paving the way for some awesome and impactful user research.
Customer Journey Mapping by Atlassian
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Customer Journey Map
Guidelines for Customer Journey Mapping.