Scamper - A creativity tool


SCAMPER is a creativity tool developed by Bob Eberle for idea generation based on a predefined process. With each question a change of perspective is made, which leads to new ideas and points of view.


The following questions / steps are run through:

  • Substitute - Which components, materials, people can be substituted?

  • Combine - Which functions, offers, services overlap or can be combined?

  • Adapt - Which additional elements can be added?

  • Modify - Can colors, size, materials, menu items be modified?

  • Put to other purposes - How can existing elements still be used?

  • Eliminate - Less is more: Which elements/components can be removed, simplified, reduced?

  • Reverse - Can elements be used in the opposite way or can the order be changed?


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