Analogy Card Ideation


This board uses analogies to help teams come up with many ideas and then narrow down to their top solutions. This board is designed for a small group asynchronous ideation activity,, although you could also use analogy cards in a live meeting.

Analogies are a powerful ideation tool to help power a team to come up with creative solutions, by helping think beyond the most immediate options that come to mind. We’ve included instructions as well as some examples in the board and a practical application in the video to illustrate how to use analogies.

Key reminders for teams as they go into this: build on the ideas of their teammates, don’t worry if ideas are practical - there will be time to narrow it later in the exercise, and most importantly - have fun!

Watch a video


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Clareo is a growth strategy firm that helps our clients make innovation work. We develop and execute strategies that drive growth and create competitive advantage.
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