Proposition Storm


The Proposition Storm method is a great way to shortcut to a value proposition.

It's designed to be equally useful whether you're working on a proposition to underpin your brand strategy, marketing strategy, product strategy, or even organizational strategy. It's guaranteed to lead you to a clear and compelling articulation. And because it's based on a collaborative approach it's a great basis for getting everyone aligned.


It requires 2 hours and involves a team writing draft value propositions against the clock, which they then re-write several times over based on some prompts. Then you'll pan out as a group, discuss your articulations and select the sharpest, most distinctive, most appropriate words to move forward with.

Step-by-step instructions can be found in the template.


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