Marketing Ideation / Traction Workshop Template

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How to Run a Marketing Ideation Workshop

Companies of all sizes struggle with marketing ideation. Whether you have a well-equipped marketing team, or are part of a small team and wear multiple hats, it can be challenging to break outside of your comfort zone and start testing new acquisition channels.

This Marketing Ideation Workshop is designed to help you and your team expand your thinking, generate high quality ideas, and start testing new marketing channels—all in a short timeframe.

While this process can be useful at any stage in your business, it is especially useful in the following situations:

Your existing channels are not performing or becoming less efficient
You are expanding to a new market (location, buyer, or industry)
You are launching a new product or service
You know you have untapped marketing opportunities, but aren’t sure where to start

At the end of the workshop, you'll have a prioritized backlog of high quality, diversified marketing ideas.

This workshop is based on the book Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares which outlines 19 channels you can leverage to grow any business.