Live Show Blueprint

This blueprint serves as a guide to help marketing and communications professionals conceptualize, plan, and strategize an ongoing live stream series. It is informed by over 15 years of professional experience in video production and hundreds of live streams since 2010.

What sets this framework apart is its integration of diverse perspectives. It blends insights from:

• Brand Strategy and Marketing: Crafting live streams that align with a brand’s goals and resonate with its audience.

• Video Production Expertise: Leveraging technical and creative elements to ensure seamless and engaging streams.

• Sociological Theory: Drawing from TL Taylor’s Watch Me Play to explore how live streaming fosters community and connection.

• Community Design Principles: Inspired by David Spinks and other thought leaders, emphasizing how live streams can serve as tools for sustained community growth.

The result is a unique approach that reimagines live streaming not as a one-off broadcast but as a dynamic platform for building and nurturing a community over time.

This framework is designed specifically for professionals looking to move beyond traditional video marketing and create an ongoing series that deepens relationships, fosters engagement, and builds a lasting sense of belonging within their audience.