Idea Definition

Why?

The One-Page Idea framework helps teams define, evaluate, and align new ideas efficiently. By breaking down key aspects such as purpose, feasibility, risks, and benefits, it ensures ideas are well-structured and investment-ready. This tool streamlines decision-making, helping organizations prioritize impactful opportunities while maintaining strategic alignment.

How?

1. Define the idea – Clearly articulate the challenge and the proposed solution.

2. Identify key users and stakeholders – Understand who benefits from the idea and who needs to be involved.

3. Estimate cost and time – Outline resources, man-hours, and third-party dependencies

4. Assess feasibility and risks – Consider existing competition, IT describes the benefits – highlight the expected value and impact on business goals.

5. Outline actions and KPIs – Define steps for a Proof of Concept (PoC) and key performance indicators, including business objectives, OKRs, and brand reputation.

This structured approach ensures that ideas are not just creative but also viable, strategic, and actionable.

Credits

This template evolved over the years from working as an in-house idea validator within a large energy organization and is based on the famous Business Model Canvas.

About Canoe

Canoe is a design and innovation studio based in Norway, helping organisations globally to navigate complexity and create meaningful change. We blend strategy, design, and technology to craft solutions that drive impact for teams large and small. Whether you need facilitation, service design, or innovation strategy, we’re here to help.

Visit www.canoe.no to learn more.

© Canoe, 2025. This work is licensed under CC BY 4.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0/