Go-to-Market Strategy Canvas

Align your team around what you want to accomplish when bringing a new product, service, or venture to market.

This canvas provides space to define and clarify key definitions and opportunities. It's made up of three core parts, with relevant elements in each section: Business Model Overview, Go-to-Market Strategy, and Customer Journey stages across your marketing funnel.

Go beyond just outlining a target audience, marketing plan, and sales strategy – reveal the overarching strategy that will give you a competitive advantage in your market.