This template blends the Doblin's 10 types of Innovation and Blue Ocean strategy to create a search grid of 60 sectors which are intended to trigger discussions to help a firm find opportunities to enhance the competitive potential of its offering.
Prevents overlooking the opportunities of value creation which may be hiding in other functional areas
Framework helps engage all functions of the organization in innovating and creating value for customers.
Step 1: Planning
Choose a customer segment and market arena in which we are creating the value
Choose the Value Enablers (participants) within the organizations who as a group have the understanding of the 10
Choose the Utility Lever(s) which you want to explore in the session?
Create a copy of the grid on your whiteboard and remove any utility levers rows not in scope of the session (in the example only Cost and Risk were included).
Send the links for pre-read on Doblin's 10 types of Innovation and Customer utility levers in advance.
Step 2: Session
Give the participants a few minutes to share their understanding of the Doblin's 10 types of Innovation and Customer utility levers.
Present the modified grid to show the areas under the scope of search in today's session.
Ask participants to use post-its or links to share relevant examples from other firms or their own new ideas . Some sectors may not be applicable to the firm
Ask participants to cluster the ideas and links under the columns of value enablers
Rank and prioritize the ideas by the method relevant to your firm