Behavior Change Workshop

Anna DesRoches

917

Report

Work through the 5 behavioral science-backed steps to creating a product that changes behavior.

Research Insights - What do we know now?
Behavior - What are we hoping to drive + for who and with what conditions?
Pressures - What will motivate or dissuade users?
Interventions - How might we address the pressures?
Plan - What must we do to validate / test / do?

Anna DesRoches

Product Manager @ ADP

Product Manager and workflow creator. Innovate or die.

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