Behavior Change Workshop

Work through the 5 behavioral science-backed steps to creating a product that changes behavior.

1. Research Insights - What do we know now?

2. Behavior - What are we hoping to drive + for who and with what conditions?

3. Pressures - What will motivate or dissuade users?

4. Interventions - How might we address the pressures?

5. Plan - What must we do to validate / test / do?