3D Innovation & Change Journey Map


What is it

Are you looking for a practical way to drive innovation and change in your organisation? Try our step-by-step guide to creating a 3D journey map, that helps you visualize what it's really like to navigate the Dantes inferno of change.

The template includes:

  • Step-by-step instructions

  • 2D journey map with the detailed observations based on qualitative interviews with designers, innovators and change makers.

  • 3D Map with the synthesised insights and ‘how might we questions’ related to the innovation and change journey

  • Midjourney Prompts

  • Editing tips

Why use it

Most transformation efforts don’t succeed. We developed this creative approach to help teams unpack what really works vs doesn’t when seeking to innovate and adapt.

The template. enables teams to then share those learnings and co-design alternative solutions with their colleagues.

When to use it

When you are asked:

  • “Why are our transformation efforts falling flat? 

  • “Where can we improve how we innovate and adapt?

  • “How might we better align our diverse teams when pursuing innovation and change? 

Who should use it

This template is tailor-made for innovators, change makers, and designers who believe there's room to enhance how they innovate and adapt.


I run an award winning strategic design collective where we help organisations solve complex problems. Our approach is to build your team's confidence and capability to tackle the tough stuff, and make positive change happen.
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