Artificial intelligence is reshaping consulting. PA Consulting has embraced this change, using Miro’s AI tooling — specifically Flows and Sidekicks — to accelerate work while amplifying team creativity. PA ensures that engagements begin with clarity: surfacing frameworks, ideas, and reasoned options at pace. From this strong foundation, consultants apply lived experience, critical thinking, and subject matter expertise to create distinctive value.
With engagements spanning a global consumer packaged goods (CPG) company and a leading digital marketplace, PA has shown how Miro is more than a platform — it is a catalyst for a new age of consulting power.
Story highlights
Team + AI partnership: A “prompt and provoke” approach where Miro AI frees consultants to focus on creativity and refinement.
Smarter resourcing: Core teams generate and collate inputs quickly, introducing subject matter experts at the precise point of maximum value.
Client challenge
The CPG company wanted to expand a seasonal product range into a year-round staple across hotels, restaurants, and cafés. Traditionally, this required weeks of ideation and testing, with risks of late recognition of practical constraints.
The digital marketplace, meanwhile, sought to accelerate its kick-off processes but was slowed by the cycle from workshops to structured documentation.
Across both clients, a common expectation was clear: Consulting must show how AI is being used and demonstrate the distinct value that only humans can add, while providing transparency from idea to output. Without a new approach, there was risk of slower progress, weaker engagement, and diminished confidence in the innovation process.
Solution
PA deployed Miro as a key part of its engagement:
- Flows: Structured to open and then narrow down ideas, with expert prompts casting AI in the role of subject matter experts. Sequential artifacts were validated against synthetic personas and business objectives, scored against strategic drivers, and refined into prioritized, provocative concepts ready for human innovation.
- Sidekicks: Served as reflective partners, keeping work anchored to the brief and surfacing overlooked opportunities. This ensured that finding the true or adjacent sources of value remained.
- PA’s Methodology: The iterative “Context > Creativity > Confidence” framework ensured that use of AI was anchored in detail, guided by human ingenuity, and aligned with clear priorities.
- Ecosystem: Miro provided the canvas to capture and present work transparently, complimented by PA’s own AI developments and creative platforms such as Figma Make.
By codifying model selection and agentic workflows, PA ensured that use of Miro was both disciplined and repeatable, making it a powerful enabler of client outcomes.
Impact
For the CPG company, PA generated and validated ideas in real time during client calls, sparking earlier conversations about limitations and opportunities. This accelerated engagement, built confidence in PA’s understanding of the brief, and showcased creativity beyond the obvious.
For the digital marketplace, workshops translated directly into structured outputs in Miro, demonstrating rigor and speed.
The visibility of Miro’s AI-driven process gave clients confidence not only in the outputs but in the journey. PA was able to show where AI delivered speed and structure, and where consultants added challenge, insight, and creativity. This distinction positioned PA as a partner committed to value, not simply efficiency.
Internally, consultants have been energized by the tooling, producing solutions that are bold, distinctive, and demonstrably impactful.
Broader value
This way of working is now being embedded across PA Consulting. Miro’s AI features provide a scalable launchpad for new engagements, ensuring that every client benefits from the same acceleration and transparency. By combining Miro with PA’s own tools and deep sector expertise, the firm is demonstrating a new consulting model: one that’s at the forefront of AI while retaining the critical human edge.
