Behavioral Persona

SHERPA

19K

2.7K

421

Report

Behavioural personas primarily describe target audiences that are grouped by behaviours rather than demographic traits.

In this context, a persona represents a group of consumers rather than a single entity with similar ways of thinking and behavior in relation to a specific service. The basic rationale for anyone while interacting with a product or service and what users hope to get out of this interaction are often captured by creating behavioural personas.

Anyone can easily create personas using the drag & drop components on the board, and come up with different profiles that differ from each other visually.

Instructions

Hand out persona cards along with generic user information and encourage participants, in groups of 2-3, to fill the cards out.

Let participants create persona profiles using the components below.

SHERPA

Digital Design Studio

SHERPA is an award-winning digital design studio where users, execution and results rule. Unearthing concealed user needs, that is what makes us different.

Similar templates

Personas Workshop

Modus Create

512

3.4K

Mind Map Template

Miro

923

We see you, visual learners. You grasp concepts and understand data easier when they're presented in well-organized, memorable graphics. Mind mapping is perfect for you. This powerful brainstorming tool presents concepts or ideas as a tree — with the central subject as the trunk and your many ideas and subtopics as the branches. This template is a fast, effective way for you to start mind mapping, which can help you and your team become more creative, remember more, and solve problems more effectively.

User Persona Template

Miro

360

A user persona is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.