Product Strategy Canvas
Creating a product strategy is a job that most product folk do quite rarely, often under pressure and with not enough time.
Trusted by 65M+ users and leading companies
Because PMs don't create strategies regularly, many of them aren't natural at the process, so when we need to create one, there’s a good chance we freeze. When we recover from the foetal position, we wonder, “where on earth do I start?”
Enter the Product Strategy Canvas: a tool designed to be repeatable, flexible, and lightweight. Drawing inspiration from various successful models, we aimed to simplify the intricate process of strategy creation, catering to those who find it daunting or simply lack time.
We're mindful that one size doesn't fit all. This might be a lot to wrap your head around for junior product professionals or those just starting out in product management. Having said that, knock yourself out and give it a go. If nothing else, you’ll learn a lot. For seasoned directors of product, CPOs, or experienced strategists, you likely have your own approach, but there might be something useful here for you as well.
By streamlining the process and focusing on three critical areas (the state of the business, market and product), you can concentrate on the substance of your strategy and the collaboration it demands.
The canvas serves as a beacon, lifting you from the quagmire of your backlog to provide a clear view of the bigger picture, enabling you to chart a strategic course for your product.
The Product Strategy canvas is a MIRO template that helps product leaders craft a product strategy by following a step-by-step process of gathering data and then using that data to articulate key focus areas that help inform goals, roadmaps, and plans.
This canvas is ideal for Product Managers and Product leaders who wish to follow a repeatable process in order to gather the insights needed to make difficult prioritisation decisions in the form of a Product strategy. This is helpful when you're low on time, do this process rarely and/or wish to approach it collaboratively.
We’ve tested and iterated our canvas with clients, workshop participants, and industry mates and we now proudly share the Product Strategy Canvas in Miro for free under a Creative Commons Licence.
To make the most of this canvas, create a copy and try to fill in each frame without getting stuck. If you don't know the answer, capture the name of someone who does. Once all three input frames are filled in, you should have enough insights to decide on what your team(s) will focus on, in other words, to create a product strategy.
This template was created by Brendan Marsh (Organa).
Get started with this template right now.
Async Roadmap Sharing
Works best for:
Roadmaps, Planning, Mapping
Async Roadmap Sharing template facilitates asynchronous collaboration on roadmap planning and execution. By providing a centralized platform for sharing updates, feedback, and insights, teams can ensure alignment and transparency across distributed teams. This template promotes flexibility and inclusivity, allowing team members to contribute to roadmap discussions at their own pace and asynchronously across different time zones.
Define Your Product's Target Audience
Works best for:
Product Management, Planning
Too broad an audience? Or trying to target too many audiences? This is a certain path to product failure.
Gantt Chart for Project Scheduling
Works best for:
Planning, Strategy
Gantt Chart for Project Scheduling helps you plan and visualize project timelines. It enables you to manage tasks, deadlines, and dependencies, ensuring efficient project execution. Ideal for project managers looking to streamline their scheduling process.
Product Monetization Canvas
Works best for:
Product Management, Planning
The Product Monetization Canvas template assists product managers in developing effective monetization strategies. By mapping out revenue streams, pricing models, and value propositions, this template helps align product features with revenue generation opportunities. With sections for analyzing market demand and competitive pricing, it enables teams to optimize monetization strategies and maximize profitability. This template serves as a strategic guide for identifying and capitalizing on revenue opportunities throughout the product lifecycle.
Design Research Template
Works best for:
UX Design, Design Thinking, Desk Research
A design research map is a grid framework showing the relationship between two key intersections in research methodologies: mindset and approach. Design research maps encourage your team or clients to develop new business strategies using generative design thinking. Originally designed by academic Liz Sanders, the framework is meant to resolve confusion or overlap between research and design methods. Whether your team is in problem-solving or problem space definition mode, using a research design template can help you consider the collective value of many unrelated practices.
Agile Project Gantt Chart
Works best for:
Gantt Chart, Planning
Streamline your agile projects with the Agile Project Gantt Chart. This template combines the flexibility of agile methodology with the structure of Gantt charts, allowing you to plan sprints, track progress, and adjust timelines dynamically. Perfect for agile teams seeking to enhance their project management efficiency and deliver timely results.