Empathy Map Pro
Empathy maps are best used from the very beginning of the design process.
Empathy maps are best used from the very beginning of the design process. The mapping process can help synthesize research observations and reveal deeper insights about a user’s needs
Why Use Empathy Map?
1. Capture who a user or persona is. The empathy-mapping process helps distill and categorize your knowledge of the user into one place.
2. Communicate a user or persona to others: An empathy map is a quick, digestible way to illustrate user attitudes and behaviors. Once created, it should act as a source of truth throughout a project and protect it from bias or unfounded assumptions.
3. Collect data directly from the user. When empathy maps are filled in directly by users, they can act as a secondary data source and represent a starting point for a summary of the user session. Moreover, the interviewer may glean feelings and thoughts from the interviewee that otherwise would have remained hidden.
How does Empathy Map work?
Define the persona of target users and put into center of map, then fill all the 6 boxes accordingly.
1. Say & Do: Anything the customer might say out loud to other people and action they will do about a problem they are trying to solve.
2. Think & Feel: How you empathize with your customer, note down what the customer is most likely feeling.
3. Hear: Everything that your customer hears others saying. It’s a great way to identify the community that they live in.
4. See: What a customer sees in their immediate environment. This also includes what customers are reading or watching, and what they see others doing.
5. Pain: All of the pains that your customer might have that your product or service would solve.
6. Gain: What a customer would gain by using your product or service. How would it make their life better?
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Empathy Map Canvas
Works best for:
Market Research, Strategy & Planning
The Empathy Map Canvas template allows you to explore user behaviors and emotions comprehensively. It’s designed to help you visualize user experiences and create solutions that truly meet their needs. Perfect for UX teams and product developers.
Crazy Eights Template
Works best for:
Design Thinking, Brainstorming, Ideation
Sometimes you just need to get the team’s creative juices flowing for a brainstorm—and get them thinking of as many ideas as they can, as fast as they can. Crazy Eights will do it in a hurry. Favoring quantity over quality, this sketch brainstorming exercise challenges them to come up with eight ideas in eight minutes, which leaves no time to second guess ideas. It’s perfect for early stages of development, and it’s a team favorite for being fast paced and fun.
Empathy Map
Works best for:
Market Research, Research & Design
Empathy Mapping template is a valuable tool for gaining deep insights into user experiences. It helps you understand their motivations and challenges, ensuring your products address real needs. Ideal for UX researchers and designers.
5 Whys Template
Works best for:
Design Thinking, Operations, Mapping
Ready to get to the root of the problem? There’s no simpler way to do it than the 5 Whys technique. You’ll start with a simple question: Why did the problem happen? Then you’ll keep asking, up to four more times, until the answer becomes clear and you can work toward a solution. And Miro’s features enhance the approach: You can ask team members questions in chat or @mention them in comments, and use color-coded sticky notes to call out issues that are central to the problem at hand.
Perceptual Map Template
Works best for:
Marketing, Desk Research, Mapping
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.
User Journey Mapping Template
Works best for:
Design
Each person's life is a unique journey filled with daily decisions and challenges. The User Journey Mapping Template is a useful tool to visually represent these individual experiences. It simplifies understanding and documenting the current state of a situation by breaking down its different parts.