Empathy Map Canvas
The Empathy Map fosters empathy within businesses by encouraging them to step into their customers' shoes and gain a deeper understanding of their thoughts, feelings, and perceptions.
What is this canvas?
The Empathy Map fosters empathy within businesses by encouraging them to step into their customers' shoes and gain a deeper understanding of their thoughts, feelings, and perceptions. This heightened empathy guides the development of customer-centric solutions, leading to improved products, services, and marketing strategies that resonate with customers, strengthen relationships, and foster long-term loyalty.
Why use this canvas?
The Empathy Map is a simple tool that allows businesses to get a better understanding of how users perceive the experience from a variety of senses, and how these perceptions lead to pain points and gain points. This allows businesses to build empathy for users and proceed to solutioning with a user-centered approach.
Tip: create empathy maps for each persona you are designing for, as their perceptions and experiences will vary
Get started with this template right now.
Design Research Template
Works best for:
UX Design, Design Thinking, Desk Research
A design research map is a grid framework showing the relationship between two key intersections in research methodologies: mindset and approach. Design research maps encourage your team or clients to develop new business strategies using generative design thinking. Originally designed by academic Liz Sanders, the framework is meant to resolve confusion or overlap between research and design methods. Whether your team is in problem-solving or problem space definition mode, using a research design template can help you consider the collective value of many unrelated practices.
Service Blueprint to connect journey & operations
Works best for:
Research & Design
Connect customer journeys with operational processes using the Service Blueprint by Essence. This template helps you map out service interactions and backend processes, ensuring seamless service delivery. Use it to align teams, identify gaps, and enhance the customer experience. Perfect for visualizing the entire service ecosystem and improving coordination between different service components.
Low-Fidelity Prototype Template
Works best for:
Design, Desk Research, Wireframes
Low fidelity prototypes serve as practical early visions of your product or service. These simple prototypes share only a few features with the final product. They are best for testing broad concepts and validating ideas. Low fidelity prototypes help product and UX teams study product or service functionality by focusing on rapid iteration and user testing to inform future designs. The focus on sketching and mapping out content, menus, and user flow allows both designers and non-designers to participate in the design and ideation process. Instead of producing linked interactive screens, low fidelity prototypes focus on insights about user needs, designer vision, and alignment of stakeholder goals.
Official Remote 5-day Design Sprint
Works best for:
Design, Desk Research, Sprint Planning
The goal of a Design Sprint is to build and test a prototype in just five days. You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist. Steph Cruchon of Design Sprint created this template for Miro in collaboration with design sprint gurus at Google. This Design Sprint template is designed specifically for remote sprints so you can run productive and efficient sprints with colleagues around the world.
🧠 Empathy Map
Works best for:
Research & Design, Market Research
The Empathy Map template offers a straightforward way to visualize user insights. By focusing on what users think, feel, say, and do, you can develop a deeper understanding of their needs. This template is perfect for improving user experiences and driving customer satisfaction.
Empathy Map Trevotech
Works best for:
Market Research, Research & Design
Empathy Map Trevotech is a powerful tool for gaining insights into user experiences. It helps you capture and analyze user emotions, thoughts, and behaviors, ensuring your product designs meet user needs effectively.